Ethno reviewEthno reviewЭтнографическое обозрение0869-54153034-6274The Russian Academy of Sciences67237310.31857/S0869541524060046VTTIAKSpecial Theme of the Issue: Economic Anthropology of Household Outside Metropolitan Areas in Contemporary RussiaСпециальная тема номера: Экономическая антропология домохозяйства современной России за пределами мегаполисовResearch ArticleFamily Business Governance: The Enterprise as a HouseholdСемейное управление бизнесом: предприятие как домохозяйствоhttps://orcid.org/0000-0001-9985-9373TereshinaDaria V.ТерешинаДарья Витальевна
Russian Federation

PhD, научный сотрудник

dtereshina@gmail.comHigher School of Economics – Saint Petersburg BranchНациональный исследовательский университет “Высшая школа экономики” в Санкт-Петербурге151220246668027022025Copyright ©; 2024, Russian Academy of SciencesCopyright ©; 2024, Российская академия наук2024Russian Academy of SciencesРоссийская академия наукhttps://journals.eco-vector.com/0869-5415/article/view/672373

The article examines family governance among small businesses drawing on the ethnography of entrepreneurs and business families in a Russian town. The study of informal mechanisms of family governance allows us to understand how the subjects of management and control legitimize the existing division of labor in the enterprise and what social and cultural meanings stand behind such a distinction. The study demonstrates that enterprises where a married couple is involved in management, control and ownership are built on the principles of household management, in which the division of labor between spouses often recreates the desired gender order such that the ideology of successful masculinity and a “feeling of being an owner” coexist with the ideals of successful motherhood and familism.

Статья посвящена изучению моделей семейного управления в малом бизнесе на примере этнографии предпринимателей и бизнес-семей в российской провинции. Анализ неформальных механизмов семейного управления позволяет понять, каким образом субъекты управления и контроля легитимируют существующие практики разделения труда на предприятии и какие социальные и культурные смыслы стоят за таким разделением. Исследование демонстрирует, что предприятия, в управление, распоряжение и владение которыми вовлечены супружеские пары, построены по принципам управления домохозяйством: разделение труда между супругами зачастую воссоздает желанный гендерный порядок, где идеология успешной маскулинности и “чувство хозяина” сосуществуют с идеологией успешного материнства и семейственности.

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