Ethno reviewEthno reviewЭтнографическое обозрение0869-54153034-6274The Russian Academy of Sciences67248610.31857/S0869541524030013BRVRUXSpecial theme of the issue: Humans buying and selling: anthropology of trade (people, goods, structures, relationships)Специальная тема номера: Человек покупающий – человек продающий: антропология торговли (люди, товары, структуры, отношения)Research ArticleOn trade in europe: anthropologists speakО торговле в Европе: слово антропологамhttps://orcid.org/0000-0002-2757-2434Fais-LeutskaiaOxana D.Фаис-ЛеутскаяОксана Давидовна
Russian Federation

к. и. н., старший научный сотрудник центра европейских исследований

oxana-fais@yandex.ruhttps://orcid.org/0000-0002-1123-1109NovikAlexander A.НовикАлександр Александрович
Russian Federation

к. и. н., заведующий центром европейских исследований, ведущий научный сотрудник

njual@mail.ruInstitute of Ethnology and Anthropology, Russian Academy of SciencesИнститут этнологии и антропологии РАНPeter the Great Museum of Anthropology and Ethnography (Kunstkamera), Russian Academy of SciencesМузей антропологии и этнографии им. Петра Великого (Кунсткамера), РАН04092024351227022025Copyright ©; 2024, Russian Academy of SciencesCopyright ©; 2024, Российская академия наук2024Russian Academy of SciencesРоссийская академия наукhttps://journals.eco-vector.com/0869-5415/article/view/672486

This article is an introduction to the issue’s special theme on “Humans Buying and Selling: Anthropology of Trade (People, Goods, Structures, Relationships)”, featuring contributions by Svetlana Sidneva, Alexander Novik, Armando Maxia, Oxana Fais-Leutskaia, Julia Butschatskaja, and Irina Kucherova. The authors discuss the current state of trade as economic activity in a number of European regions, examining the local specificities of trade operations and their functioning, the symbolism of goods, the preservation of archaic traditional elements of “old ways of trade”, the human relationships of participants in these “games of exchange”, and other aspects of trade as a cultural phenomenon. Due to the fact that trade, especially in the context of modern developed societies, is infrequently considered as an object of anthropological research, while available studies in the vein of economic anthropology are mostly concerned with realities of the “Global South” or societies with “mixed economy”, these contributions are based on actual fieldwork material and represent an attempt at ethnographic reconstruction and anthropological analysis of trade through particular cases of European regions, such as Greece, Kosovo, Sardinia, Sicily, Germany, and Iceland. The contributors employ novel approaches to demonstrate the ongoing relevance of this theme in the context of contemporary culture.

Настоящая статья представляет собой введение к специальной теме номера: “Человек покупающий – человек продающий: антропология торговли (люди, товары, структуры, отношения)”, в которую вошли статьи С.А. Сидневой, А.А. Новика, А. Мажиа, О.Д. Фаис-Леутской, Ю.В. Бучатской, И.А. Кучеровой. Тема посвящена современному состоянию торговли в ряде регионов Европы. Детальный анализ этого вида экономической деятельности позволяет осветить локальную специфику торговых операций, их механизм, знаковость товара, сохранившиеся архаичные традиционные элементы “старой торговли”, человеческие взаимоотношения участников “игр обмена” и другие аспекты этого культурного феномена. Торговля, особенно в современных развитых обществах, нечасто предстает объектом антропологического изучения, а известные экономико-антропологические исследования, в том числе в сфере антропологии торговли, в основном посвящены реалиям Глобального Юга или обществ смешанной экономики. В этой связи публикации нашего блока приобретают особую актуальность, они основаны на “живом” полевом материале и представляют собой попытку этнографической реконструкции и антропологического анализа торговли на примере ряда европейских регионов (Греции, Косово, Сардинии, Сицилии, Германии, Исландии). Предлагаемый материал отличается новизной и не имеет аналогов в научном дискурсе.

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