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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Ethno review</journal-id><journal-title-group><journal-title xml:lang="en">Ethno review</journal-title><trans-title-group xml:lang="ru"><trans-title>Этнографическое обозрение</trans-title></trans-title-group></journal-title-group><issn publication-format="print">0869-5415</issn><issn publication-format="electronic">3034-6274</issn><publisher><publisher-name xml:lang="en">The Russian Academy of Sciences</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">672497</article-id><article-id pub-id-type="doi">10.31857/S0869541524030046</article-id><article-id pub-id-type="edn">brpaeg</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Special theme of the issue: Humans buying and selling: anthropology of trade (people, goods, structures, relationships)</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Специальная тема номера: Человек покупающий – человек продающий: антропология торговли (люди, товары, структуры, отношения)</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Trade as a factor of cultural change: the case of Sardinia</article-title><trans-title-group xml:lang="ru"><trans-title>Торговля как фактор культурных изменений: пример Сардинии (пер. с ит. О.Д. Фаис-Леутской)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2920-6921</contrib-id><name-alternatives><name xml:lang="en"><surname>Maxia</surname><given-names>Armando</given-names></name><name xml:lang="ru"><surname>Мажиа</surname><given-names>Армандо</given-names></name></name-alternatives><address><country country="IT">Italy</country></address><bio><p>PhD, директор</p></bio><email>maxiaarmando@tiscali.it</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">Ethnographic Museum of Sardinian Mountain Culture</institution></aff><aff><institution xml:lang="ru">Этнографический музей сардинской горской культуры</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2024-09-04" publication-format="electronic"><day>04</day><month>09</month><year>2024</year></pub-date><issue>3</issue><fpage>53</fpage><lpage>70</lpage><history><date date-type="received" iso-8601-date="2025-02-27"><day>27</day><month>02</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2024, Russian Academy of Sciences</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2024, Российская академия наук</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="en">Russian Academy of Sciences</copyright-holder><copyright-holder xml:lang="ru">Российская академия наук</copyright-holder></permissions><self-uri xlink:href="https://journals.eco-vector.com/0869-5415/article/view/672497">https://journals.eco-vector.com/0869-5415/article/view/672497</self-uri><abstract xml:lang="en"><p>The article, based on field research materials, examines from the anthropological and historical standpoints the origins of trade in the inner mountainous regions of Sardinia, considering it as a factor in changing the worldview of the population of this closed pastoral area. I discuss the specifics of artisanal, domestic, and mainly small-scale commerce and its agents, as well as the range of goods, the attitudes of the locals towards the sellers, etc. I further analyze in comparative terms the aspects of the vision of space and movement in the eyes of the pastoral and peasant populations and the merchants. I argue that the differences between the former and the latter in many ways influenced both the perception of commercial activities in the peasant milieu and the relationship between this milieu and the commercial strata. The research offers novel interpretations, since the issue of endogenous metamorphoses of traditional society, such as that of Sardinia in particular, has not been thoroughly studied up to date in the light of trade processes. Moreover, the research outcomes are relevant due to the fact that many aspects of commerce that had originated in ancient times can be still observed in the present-day trade relations of the region.</p></abstract><trans-abstract xml:lang="ru"><p>В статье в парадигме антропологии и истории рассматривается фактическое зарождение феномена торговли как фактора изменения мировоззрения населения горных районов Сардинии – этого закрытого пастушеского ареала. Автор анализирует специфику кустарной, внутриостровной, преимущественно мелкой коммерции и ее агентов, ассортимент предлагаемой продукции, отношение местных жителей к людям, продающим им товары. В сравнительно-сопоставительном плане осмысляются особенности видения пространства и движения как представителями пастушеской/крестьянской среды, так и торговцами. Различие во взглядах этих групп населения во многом повлияло на восприятие коммерческой деятельности сельским сообществом и на его взаимоотношения с торговым сословием. Исследование основано на полевых материалах автора и отличается новизной, поскольку проблема эндогенных метаморфоз традиционного общества, тем более применительно к Сардинии, не анализировалась ранее в свете торговых процессов; актуальность работы предопределена тем, что многие сложившиеся в древности черты внутренней коммерции прослеживаются в современных торговых явлениях в регионе.</p></trans-abstract><kwd-group xml:lang="en"><kwd>Sardinia</kwd><kwd>mountainous areas</kwd><kwd>closeness</kwd><kwd>trade</kwd><kwd>mobility</kwd><kwd>traders</kwd><kwd>perception stereotypes</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>Сардиния</kwd><kwd>горные ареалы</kwd><kwd>закрытость</kwd><kwd>торговля</kwd><kwd>мобильность</kwd><kwd>торговцы</kwd><kwd>стереотипы восприятия</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Amat di San Filippo, P. 1998. 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