Ethno reviewEthno reviewЭтнографическое обозрение0869-54153034-6274The Russian Academy of Sciences67251110.31857/S0869541524030079BRFIOWSpecial theme of the issue: Humans buying and selling: anthropology of trade (people, goods, structures, relationships)Специальная тема номера: Человек покупающий – человек продающий: антропология торговли (люди, товары, структуры, отношения)Research ArticleIcelandic souvenirs: tourist gaze vs local gazeИсландские сувениры: “взгляд туриста” vs “местный взгляд”https://orcid.org/0000-0002-7246-6155KucherovaIrina A.КучероваИрина Алексеевна
Russian Federation

младший научный сотрудник центра европейских исследований

ikucherova@gmail.comInstitute of Ethnology and Anthropology, Russian Academy of SciencesИнститут этнологии и антропологии РАН04092024311413627022025Copyright ©; 2024, Russian Academy of SciencesCopyright ©; 2024, Российская академия наук2024Russian Academy of SciencesРоссийская академия наукhttps://journals.eco-vector.com/0869-5415/article/view/672511

The article focuses on the post-crisis representation of Iceland through souvenirs as the result of the negotiation between the “tourist gaze” and the “local gaze”. Drawing on the materials of field work in Reykjavik as well as media articles, I analyze the impact of tourist boom on souvenir production; the local strategies of the “proper” souvenirs’ promotion; the shifting of the most popular souvenirs towards the “local” or the “tourist” due to the influence of the “mutual gaze”.

Статья посвящена послекризисной репрезентации Исландии в сувенирах как результату взаимодействия “взгляда туриста” и “местного взгляда”. На материалах полевых исследований автора и публицистических текстов рассматриваются изменения, происходящие в сувенирной продукции под влиянием туристического бума; местные стратегии продвижения “правильных” исландских сувениров; динамика сдвига наиболее популярных сувениров в “местную” или “туристическую” сторону под влиянием “обоюдного взгляда”.

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