Ethno reviewEthno reviewЭтнографическое обозрение0869-54153034-6274The Russian Academy of Sciences68303710.31857/S0869541525010065UROMLGBiological AnthropologyФизическая антропологияResearch ArticleRegional Variations in the Influence of Sociocultural Factors on the Somatic Features of Modern Youth [Regional’nye osobennosti vliianiia sotsiokul’turnykh faktorov na tekoslozhenie sovremennoi molodezhi].Региональные особенности влияния социокультурных факторов на телосложение современной молодежиhttps://orcid.org/0000-0003-4764-6792KhafizovaAinur A.ХафизоваАйнур Асхадовна
Russian Federation

к. б. н., научный сотрудник кафедры антропологии биологического факультета

aya.khafizova@gmail.comhttps://orcid.org/0009-0004-9896-3258IvanovaElena A.ИвановаЕлена Александровна
Russian Federation

младший научный сотрудник кафедры антропологии биологического факультета

lenaiva16@mail.ruhttps://orcid.org/0000-0002-7572-4316NegashevaMarina A.НегашеваМарина Анатольевна
Russian Federation

д. б. н., профессор кафедры антропологии биологического факультета

negasheva@mail.ruLomonosov Moscow State UniversityМГУ им. М.В. Ломоносова15012025111213405062025Copyright ©; 2025, Russian Academy of SciencesCopyright ©; 2025, Российская академия наук2025Russian Academy of SciencesРоссийская академия наукhttps://journals.eco-vector.com/0869-5415/article/view/683037

The objective of this study was to examine the regional variations in the influence of sociocultural factors, such as fashion and physical beauty, on the somatic features of modern youth. We conducted an analysis of anthropometric data and results of psychological tests from a sample of 836 young men and women aged 17 to 25 from three cities: Moscow (n = 410), Barnaul (n = 189), and Tiraspol (n = 237). Our findings indicate significant regional differences in the distribution of body composition indicators. In the examined samples, young men predominantly internalize athletic ideal of attractiveness, while young women tend to favor a leptosomic ideal. The formation of perceptions about bodily aesthetics is most significantly influenced by social media exposure in the group of young women from Moscow, while family members play a crucial role in all other groups. We identified statistically significant correlations between appearance self-esteem and body composition parameters, elucidating potential pathways through which standards of attractiveness may impact somatic indicators via psycho-emotional processes. We developed original schematic models that illustrate both general trends and regional specificities concerning the influence of sociocultural factors on the physiques of young men and women.

Цель исследования – изучение региональных особенностей влияния социокультурных факторов, таких как представления о моде и телесной красоте, на телосложение современной молодежи. Проанализированы антропометрические данные и результаты психологического тестирования 836 юношей и девушек в возрасте от 17 до 25 лет из Москвы (n = 410), Барнаула (n = 189) и Тирасполя (n = 237). Установлено, что существуют региональные различия в распределении показателей компонентного состава тела. В изученных выборках у юношей доминирует атлетический идеал привлекательности, у девушек – лептосомный. На формирование представлений о телесной эстетике наибольшее влияние оказывают СМИ (группа московских девушек) и члены семьи (все другие группы). Между самооценкой внешности и параметрами телосложения выявлены достоверно значимые корреляции, объясняющие возможные пути воздействия стандартов привлекательности на соматические показатели посредством психоэмоциональных процессов. По результатам исследования разработаны оригинальные схематические модели, отражающие общие тенденции и региональные особенности влияния социокультурных факторов на телосложение юношей и девушек (на их морфологический статус).

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