Vestnik VGIK I Journal of Film Arts and Film StudiesVestnik VGIK I Journal of Film Arts and Film Studies2074-08322713-2471Eco-vector1457310.17816/VGIK103128-143Research ArticleFilm Viewing of the Russians on TV Channels: Sociological AnalysisSharikovAlexander V<p>PhD (Pedagogy), Professor</p>editor@vestnik-vgik.comNational Research University, Higher School of Economics1509201810312814301072019Copyright © 2018, Sharikov A.V.2018<p>In the context of increasing digitalization of media-space, the analysis of broadcasting films on Russian leading TV channels is of intense interest. The article examines the specific character of movie broadcasting in general and the films preferred by Russian TV audience. The analysis is based on the viewing grids of 22 Russian channels in the July of 2018 taking into account the main data of film repertoire on TV and the preferences of the audience in accordance with the age categories.</p>televisionmotion picturetelevision audienceтелевидениекинофильмтелевизионная аудитория<p><span style="color: #003366;"><strong><span class="Apple-converted-space"></span>Abstract:</strong></span> The article describes the specificity of film screening on themajor Russian TV channels. A comprehensive analysis of the representationof motion pictures in the networks of 22 television channels in July 2018,as well as analysis of the films presented on TV channels preferred by thetelevision audience was carried out. It turned out that every day on averageeach of these TV channels showed movies about 50 times, often with a rerun.</p>
<p>The repertoire contained films that were released from 1934 to the present in44 countries (including co-production).Under the benefit of domestic productions (both the USSR and theRussian Federation), as well as films produced in the USA, TV viewers optedfor modern movies - in the most rated lists, there were pictures released in thelast decade. More often than not, large audiences were assembled with modernRussian items on the channel Russia 1 and the Channel 1, as well as US-producedmovies released from 1987 through 2017, which were aired by theSTS and REN TV channels. Significant differences in the gender preferences ofmen and women were recorded. In July 2018 men preferred to watch Americanaction movies and thrillers on STS and Ren TV channels, while women Russian melodrama on Russia 1 and Channel 1. The preferences of theyouth audience (age 1820 years) and elderly people (from 60 years on) differgreatly. Spectators of 1820 years preferred modern American movies on thechannel STS. The only exception is the Russian film Coach (2018, directedby Danila Kozlovsky). On the contrary, the elderly audience preferred towatch contemporary Russian cinema on the TV channel Russia 1 and theChannel 1. Danila Kozlovsky Coach (2018) appeared the common interest inall the target groups under consideration.</p>
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