Vestnik VGIK I Journal of Film Arts and Film StudiesVestnik VGIK I Journal of Film Arts and Film Studies2074-08322713-2471Eco-vector1479110.17816/VGIK74143-150Research ArticleMedia Evolution Emulation: Development PerspectivesBakulevGennady PDr. (Philology), professor, Russian and Foreign Languages Department-VGIK151220157414315001072019Copyright © 2015, Bakulev G.P.2015The article continues to analyse the problems associated with the processes of forming of the media evolution model (“Modeling the Media Evolution”, №3 [25]). It describes the ways to create the media evolution model in the cross-disciplinary context, which includes different lines of research. It is claimed that the methods of communication undergo the same stages of improvement as any other technology, which, in general terms, can be seen as birth, formation and extinction. There is a number of versions for the media evolution model. The article expands on the models described in the original article: the media evolution model (based on the example of the internet) of a natural life cycle type, and the multilevel model, which considers the economical, political, sociocultural and other factors. There are several assumptions in relation to the potential pathways of further improvement in media technologies.mediaa communication mediummedia evolutionmedia evolution modelemulationмедиасредство коммуникацииэволюция медиамодель эволюции медиамоделирование[Bijker, Wiebe E., Thomas P Hughes, and Trevor Pinch, eds. The Social Construc-tion of Technological Systems. 2-nd edition. MIT Press: Cambridge, MA. - 425 p.][Dimmick J. (2003). Media competition and coexistence: The theory of the niche. Mahwah, NJ: Lawrence Erlbaum. - P xii, 145.][Gitelman L., & Pingree G. (Ed.). (2003). New media, 1740-1915. Cambridge, MA: MIT. - 271 p.][Huhtamo E., & Parikka J. (2011). Introduction: An archaeology of media archaeology. In E. Huhtamo & J. Parikka (Eds.), Media archaeology: Approaches, applications, and implications (p. 1-26). Berkeley, CA: University of California Press. - P 3.][Lehman-Wilzig S. & Cohen-Avigdor N. The natural life cycle of new media evolution: inter-media struggle for survival in the internet age. New Media & Society 2004; 6. - P 707-730.][McLuhan M. and McLuhan E. (1988). Laws of Media: The New Science. Toronto, Canada: University of Toronto Press. 1988.][Merrill J.C. and R.L. Lowenstein. (1971). Media, Messages, and Men - New Perspectives in Communication. New York: David McKay Company.][Neuman W.R. (Ed.). (2010). Media, technology, and society: Theories of media evolution. Ann Arbor, MI: University of Michigan Press. - 225 p.][Park D.W., Jankowski N.W., & Jones S. (Eds.). (2011). The long history of new media: Technology, historiography, and contextualizing Newness. - New York, NY: Peter Lang.][Rogers E.M. (1983). Diffusion of Innovation. (4th edn). - New York: Free Press. - 453 p.][Scolari C.A. (2013). Media Evolution: Emergence, Dominance, Survival, and Extinction in the Media Ecology. International Journal of Communication, 7. - P. 1418-1441.][Shaw D. (1991). ‘The Rise and Fall of American Mass Media: Roles of Technology and Leadership', Roy W. Howard Public Lecture in Journalism and Mass Communication Research. Bloomington, IN: School of Journalism, Indiana University. - 40 p.]