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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Vestnik VGIK I Journal of Film Arts and Film Studies</journal-id><journal-title-group><journal-title xml:lang="en">Vestnik VGIK I Journal of Film Arts and Film Studies</journal-title><trans-title-group xml:lang="ru"><trans-title>Вестник ВГИК</trans-title></trans-title-group></journal-title-group><issn publication-format="print">2074-0832</issn><issn publication-format="electronic">2713-2471</issn><publisher><publisher-name xml:lang="en">Eco-vector</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">89597</article-id><article-id pub-id-type="doi">10.17816/VGIK89597</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>PERFORMANCE | ART OF PRESENTATION</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>ПЕРФОРМАНС | ИСКУССТВО ВОПЛОЩЕНИЯ</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Mythologeme as a Means of Artistic Expression in Contemporary Russian Cinema</article-title><trans-title-group xml:lang="ru"><trans-title>Мифологема как средство художественной выразительности в современном отечественном кинематографе</trans-title></trans-title-group><trans-title-group xml:lang="zh"><trans-title/></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Marusenkov</surname><given-names>Vyacheslav</given-names></name><name xml:lang="ru"><surname>Марусенков</surname><given-names>Вячеслав Валентинович</given-names></name><name xml:lang="zh"><surname></surname><given-names></given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="ru"><p>кандидат искусствоведения, доцент ВАК, декан сценарно-киноведческого факультета ВГИК, профессор кафедры киноведения</p></bio><email>mar-in@yandex.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">S.A.Gerasimov Russian State Institute of Cinematography (VGIK)</institution></aff><aff><institution xml:lang="ru">Федеральное государственное бюджетное образовательное учреждение высшего образования "Всероссийский государственный институт кинематографии имени С.А.Герасимова" (ВГИК)</institution></aff><aff><institution xml:lang="zh"></institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2022-01-30" publication-format="electronic"><day>30</day><month>01</month><year>2022</year></pub-date><volume>13</volume><issue>3(49)</issue><issue-title xml:lang="ru"/><fpage>70</fpage><lpage>81</lpage><history><date date-type="received" iso-8601-date="2021-12-02"><day>02</day><month>12</month><year>2021</year></date><date date-type="accepted" iso-8601-date="2021-12-06"><day>06</day><month>12</month><year>2021</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2022, Marusenkov V.</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2022, Марусенков В.В.</copyright-statement><copyright-statement xml:lang="zh">Copyright ©; 2022, Marusenkov V.</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="en">Marusenkov V.</copyright-holder><copyright-holder xml:lang="ru">Марусенков В.В.</copyright-holder><copyright-holder xml:lang="zh">Marusenkov V.</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/></permissions><self-uri xlink:href="https://journals.eco-vector.com/2074-0832/article/view/89597">https://journals.eco-vector.com/2074-0832/article/view/89597</self-uri><abstract xml:lang="en"><p>The article discusses the importance of the audience response to current film premieres appealing to all ranks of viewers, which is largely due to the fact that, given the massive scale of the cinema art and provided that the subject matter is in tune with major concerns of general public, the releases of a number of films have caused a fairly wide resonance. Sophisticated use of instruments of cinematic expression allows for involvement of the viewer into the film events making him feel like a co-author of the film.</p> <p>The piece analyses Alexei Krasovsky’s film "The Collector" (2016), example use of cinematic expressive means for crafting images properly reflective of the current state of society which permits an in-depth conversation with the viewers, possible if the insight into aspects of interaction between the individual and the society goes with the use of artistic devices appealing to the collective unconscious.</p> <p>One of the essential factors in this regard is the methodology of the impact on the viewer by itself. The viewer’s introduction into the artistic space of the film allows for a transformation not by means of a logical and reasoned debunking of a myth but through the immersion of the viewer’s mind into a state close to that experienced by the characters. Cinema during its existence has more than once proved its leading role in the construction of the public conscience. The exposure of the film art and the modern tendency to opt for visual representation instead of the verbal one make cinema a powerful means of influence upon the process of developing a new social order. The audience’s interest is currently determined by the needs of the modern society, which, on the other hand, nurture the artist's capability to comprehend reality.</p></abstract><trans-abstract xml:lang="ru"><p>На примере фильма «Коллектор» режиссера и сценариста Алексея Красовского в статье рассматриваются вопросы, связанные с оценкой реакции аудитории на современные кинопремьеры, вызывающие значительный интерес у всех без исключения слоев зрителей. Во многом широкий резонанс объясняется как массовостью аудитории, так и темой кинопроизведения, где затрагивается особо значимая для публики проблема, которая находит отражение уже на этапе выпуска релизов кинофильмов. Грамотное оперирование инструментальной базой киновыразительности дает возможность сделать зрителя соучастником происходящего на экране, создавая у него иллюзию сотворческого акта.</p></trans-abstract><trans-abstract xml:lang="zh"><p/></trans-abstract><kwd-group xml:lang="en"><kwd>myth, mythologeme, cinematograph, film language, artistic time continuum, mass viewing</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>миф, мифологема, кинематограф, киноязык, художественное время, массовый просмотр</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">Andreyeva G.N. (1994) Sotsialnaya psikhologiya [Social Psychology] / G.N.Andreyeva. Moscow: Nauka, 1994. 324 p. (In Russ.).</mixed-citation><mixed-citation xml:lang="ru">Андреева Г.Н. Социальная психология / Г.Н. Андреева. 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