Journal of Economics, Entrepreneurship and Law
type: channel
description: Peer-review quarterly economic journal Editor-in-Chief: Zasko Vadim, Financial University under the Government of Russian Federation Indexation: Russian Science Citation Index, Ulrich's Periodical Directory, CrossRef, Google Scholar Frequency of publication: 4 issues per year. ISSN: 2222‑534X (Online)
publisher: BIBLIO-GLOBUS Publishing House
language: ru-RU
publication name: Journal of Economics, Entrepreneurship and Law
issn: 2222-534X
copyright: The Editorial Office (contacts) should be requested for details of the publication terms and conditions and the standard author's contract.
items: Analytical review of experimental cross-border wCBDC exchange using AMM
items: Экономический анализ влияния показателей финансовой устойчивости на экономический рост в Ираке в 2004-2022 гг.
items: Analysis of factors influencing the inflow of foreign direct investments in Afghanistan
items: The role of the state in introducing ESG factors into corporate activities: the Indian experience
items: The impact of the marketing management concept on economic development in sub-Saharan Africa
items: How marketing affects economic growth and competitive strategies of African firms
items: Russian-Chinese cooperation amidst global changes: economic security of the Russian economy
items: Regional economic policy amidst modern challenges: problems, tasks, and solutions
items: Analysis of scientific approaches to the study of interregional socio-economic differentiation: historical, socio-cultural, and systemic approaches
items: Public-private partnership as an effective way to develop physical education and sports in Russia
items: Human capital in the implementation of the innovative development vector as a key factor in ensuring the regional economy competitiveness
items: Characteristics of the implementation of the regional social policy (on the example of the Volgograd region)
items: Municipal entity financial security
items: Modern problems of income taxation in Russia
items: Factors determining the development of personal income taxation
items: Particularities of public relations of international financial companies in modern terms
items: Syndicated lending: new challenges
items: Bank lending to small and medium-sized businesses in Russia: key trends and forecast development scenarios amidst global challenges
items: Improving microfinance sector regulation tools
items: Risks in the strategies of global hedge funds
items: The role of information risk insurance
items: Assessing the effectiveness of an innovative project to implement BI systems
items: Approaches to the diffusion processes of institutional innovation outcomes
items: From a resource enclave to a resource and innovation cluster
items: Digital transformation of industrial clusters
items: Prospects of a seamless transportation system amidst digitalization: a systematic approach
items: Approaches to analyzing the digital transformation of knowledge-intensive organizations
items: A model for managing the competitiveness of business entities by expanding the impact of advertising tools in the context of the intellectualization of innovative changes
items: Managing the competitiveness of an industrial company based on a scenario approach
items: Dual-use goods as a tool for sustainable development in the post-crisis period
items: Prospects for the development of the Russian defense industry market in modern conditions
items: Methodological approaches to evaluating technological sovereignty projects of machine tool companies of the country
items: Digital transformation of the Russian electric power industry: prospects and limitations
items: Trends in the development of power engineering industry development in the assessment of cross-sectoral interactions
items: Strategic planning tools for the logistics business processes of an oilfield services company
items: Priority directions in the development of the local market of chemical products in the regional economy
items: Directions and prospects of the forest complex digitalization
items: Development of the green economy and its impact on the economic security of swamp ecosystems
items: Impact of greenhouse gas emissions on the cost of the industrial plant construction project
items: Marketplace segmentation and sales funnel features
items: Analysis of the marketing environment of the Russian market of thematic online platforms
items: Business process management of tourism companies: an alternative view of the result and algorithm
items: Assessment of competitiveness of table wine brands on the Perm market
items: University as a business organization in the market of educational services
items: The competitiveness of training programs and specialties in civil aviation universities

Analytical review of experimental cross-border wCBDC exchange using AMM
type: item
description: The article presents an analytical overview of the Mariana pilot project on the cross-border exchange of wCBDCs using automated market makers (AMMs) to improve payment systems and trading and settlement in financial markets.The article analyzes the volume and functionality of the Mariana project, as well as the scenarios of its application. The advantages of the Mariana project for the implementation of cross-border exchange of wCBDC using AMM are substantiated.It is concluded that the constituent elements of the Mariana project expand the technological spectrum of CBDCs by exploring their mobility between cross-border blockchain-based networks. The fundamental principle of the Mariana project is to test a common standard for fungible wCBDC tokens, including design features for central banks.
creator: Vitaliy Vladimirovich Klevtsov
rights: Copyright (c) 2023 Klevtsov V.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4559
ending page: 4572
doi: 10.18334/epp.13.11.119369

Экономический анализ влияния показателей финансовой устойчивости на экономический рост в Ираке в 2004-2022 гг.
type: item
description: Автором статьи проведен экономический анализ влияния показателей финансовой устойчивости на экономический рост в Ираке.Результаты анализы дают представление о будущих значениях показателях финансовой устойчивости и позволяют выявить факторы, оказывающие влияние на показатели финансовой устойчивости. Исследование направлено на проверку гипотезы о том, что существует обратная корреляция между направленностью инструментов финансовой политики и показателями финансовой устойчивости. В ходе исследования было сделано много выводов, наиболее важным из которых является существование обратной зависимости между темпами роста налоговых поступлений и общим государственным долгом к индексу валового внутреннего продукта, а экономическая стабильность представляет собой необходимое условие для роста. Исследование показало, что показатель отношения государственного долга к ВВП является одним из наиболее распространенных и часто используемых заинтересованными странами и учреждениями при оценке уровня долга. Соотношение государственного долга к ВВП в Ираке, а также выбор соответствующего подхода к составлению бюджета и не принятие ряда бюджетных статей в нынешних условиях Ирака основано на том факте, что общий бюджет - это финансовый план, составленный для достижения экономических целей и максимально возможного удовлетворения потребностей общества.
creator: Thamer Alwan Falah
rights: Copyright (c) 2023 Falah T.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4573
ending page: 4594
doi: 10.18334/epp.13.11.119368

Analysis of factors influencing the inflow of foreign direct investments in Afghanistan
type: item
description: In the context of this study, factors influencing the inflow of foreign direct investments (FDI) into the Afghan economy were examined. The authors conduct a comprehensive analysis which examines both economic and political factors that influence FDI inflows into the country. It was found that there are numerous factors, both positive and negative, that affect FDI. The results of this study can be recommended to individuals who make managerial decisions in the field of Afghan economy and can be taken into account when formulating a set of economic policies that contribute to the growth of foreign direct investments in the country.
creator: Elena Viktorovna Kolganova
creator: Farkhad Abdul Latif Farkhad Mir Abdul Latif
rights: Copyright (c) 2023 Kolganova E.V., Mir Abdul Latif F.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4595
ending page: 4610
doi: 10.18334/epp.13.11.119735

The role of the state in introducing ESG factors into corporate activities: the Indian experience
type: item
description: This article analyzes how companies in India implement the national policy on disclosing ESG information.The author has analyzed voluntary and legislative initiatives to consider ESG factors in corporate activities, reviewed key national regulators promoting ESG disclosure policies, identified measures of government support for the corporate ESG agenda, and found that the main driver of ESG implementation in India is the state, not private initiatives. At the same time, there are pros and cons to strengthening state control over Indian companies' ESG reporting. On the one hand, this process creates a new large market for financial instruments, including those related to clean energy, and new jobs. On the other hand, there is weak enforcement of new ESG legislation, increased costs for companies, and greenwashing. The results of this study will be of interest to researchers and consultancies working on sustainable development, as well as to public authorities in various countries involved in the development of national ESG agendas.
creator: Ivan Dmitrievich Rakov
rights: Copyright (c) 2023 Rakov I.D.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4611
ending page: 4628
doi: 10.18334/epp.13.11.119860

The impact of the marketing management concept on economic development in sub-Saharan Africa
type: item
description: The marketing concept has played an important role in helping leading economies achieve their current level of economic development. That is why the marketing concept can have a stimulating effect on the economic development of developing countries. This article discusses the role of marketing in the economic development of Africa in general and sub-Saharan Africa in particular. The article analyzes the latest changes in marketing activities in Africa and their importance for the overall economic growth of the continent as a whole and in sub-Saharan Africa in particular. An integrated marketing model of market economic development for developing countries is proposed. This model can serve as a guide for future research in the field of marketing and economic development on the African continent and in Sub-Saharan Africa.
creator: Elena Stepanovna Petrenko
rights: Copyright (c) 2023 Petrenko E.S.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4629
ending page: 4652
doi: 10.18334/epp.13.11.119375

How marketing affects economic growth and competitive strategies of African firms
type: item
description: Since the 1980s, trade liberalization has changed the competitive landscape for firms in African countries, forcing them to develop market-oriented strategies to improve efficiency. However, the strategies adopted have tended to focus on middle-income urban consumers and have not taken into account the needs and opportunities of lower-middle-income (i.e. poor) consumers. The article presents the results of a study on the role of marketing in economic growth and competitive strategies of African firms in African countries. The article will be of interest to marketing specialists, Africanists, and anyone interested in the problems of international economic relations.
creator: Elena Stepanovna Petrenko
creator: Elena Anatolevna Vechkinzova
creator: Larisa Petrovna Steblyakova
rights: Copyright (c) 2023 Petrenko E.S., Vechkinzova E.A., Steblyakova L.P.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4653
ending page: 4672
doi: 10.18334/epp.13.11.119729

Russian-Chinese cooperation amidst global changes: economic security of the Russian economy
type: item
description: The article analyzes the positions of the world's leading economies from the point of view of global transformation in the current period of time. In order to understand the main opportunities for interaction between the Chinese and Russian economies, special attention is paid to comparing the positions of Russia and China. This comparison is based on such indicators as the share of the economies within the world economy, the share of manufacturing in the economy of each country, the share of high-tech equipment export, the share of RD investments, and the level of economic complexity. The article examines economic cooperation between Russia and China from the point of view of the entire trade turnover of the countries, as well as investment projects and the development of logistics infrastructure. Taking into account possible risks for the national economic security of the Russian Federation, further prospects for interaction between the Russian and Chinese economies are presented.
creator: Tatiana Andreevna Voronova
creator: Ekaterina Sergeevna Novikova
rights: Copyright (c) 2023 Voronova T.A., Novikova E.S.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4673
ending page: 4688
doi: 10.18334/epp.13.11.119790

Regional economic policy amidst modern challenges: problems, tasks, and solutions
type: item
description: The article is devoted to the implementation of the regional policy of stimulating economic growth in the new realities of the ever-increasing complexity of system-forming relations inherent in the modern type of reproduction. The article presents the characteristics of global trends that have the most noticeable impact on the dynamics of the regional economy. It is noted that their impact is complex and contradictory. In the context of the special relevance of the problems of adaptation of the regional economy to the challenges and threats of the external environment, the priority tasks of regional management are identified. A cross-functional model of stimulating regional development based on a comprehensive policy of improving the quality of management of the process of developing and implementing innovative development programs is proposed. The expediency of achieving a regional innovation consensus as a necessary condition for its effective implementation is substantiated.
creator: Svetlana Akhmatovna Tumenova
creator: Takhir Shemitovich Zhabelov
creator: Karina Khasaynovna Ilyasova
rights: Copyright (c) 2023 Tumenova S.A., Zhabelov T.S., Ilyasova K.K.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4689
ending page: 4700
doi: 10.18334/epp.13.11.119324

Analysis of scientific approaches to the study of interregional socio-economic differentiation: historical, socio-cultural, and systemic approaches
type: item
description: The article analyzes scientific approaches to the study of interregional socio-economic differentiation. Economic and social realities determine the growth of interregional differentiation. The growing interregional differentiation has determined the choice of scientific approaches to its study. The author's view is reflected in the study of the historical and socio-cultural approach and the basic systemic approach. It is found that historical and socio-cultural approaches are identified with the study of society, while the systematic approach summarizes the efforts of the previously characterized approaches. The article will be of interest to students, academic staff, as well as the business and scientific community.
creator: Nataliya Georgievna Leonova
rights: Copyright (c) 2023 Leonova N.G.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4701
ending page: 4718
doi: 10.18334/epp.13.11.119873

Public-private partnership as an effective way to develop physical education and sports in Russia
type: item
description: The costs of creating infrastructure facilities in the field of physical education and sports in Russia leave much to be desired and, under the conditions of sanctions, do not cover the needs of society for services in this area. Therefore, the question of the budgetary funds efficiency and ways to attract private investments in the field of physical culture and sports remains very relevant. In this article, the author conducted an analysis of public-private partnership in Russia. The study was conducted at two levels: federal and regional. Based on the analysis, the need to improve the attraction of private investments is justified. According to the criteria for allocating public funds, this requires transparency. The main research goal was to systematize the existing mechanisms for attracting private investments in physical education and sports. Taking into account the specifics of this area, the author examined the main trends in the development of entrepreneurship in this area. It is concluded that in the interaction of the state and the private sector, there should be a balance of interests between the interests of the businessman and social tasks that should serve the interests of society.
creator: Aleksandr Valeryevich Parushev
rights: Copyright (c) 2023 Parushev A.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4719
ending page: 4730
doi: 10.18334/epp.13.11.119499

Human capital in the implementation of the innovative development vector as a key factor in ensuring the regional economy competitiveness
type: item
description: The need to maintain high rates of economic growth in Russia during the country's transition to innovative economic development under the influence of the mobilization factor requires an intensive increase in the quality and scale of human capital. However, the growth of innovative development is proceeding at a slow pace due to the unresolved number of contradictions in the development of innovation policy. The reasons for the inhibition of innovative transformations at the mobilization stage of development of the national socio-economic system in a wide range of unresolved problems are indicated. It is argued that the transformation of the system-forming spheres of the national economy and its regional entities should be ensured as a priority, focusing on the features of their structural and sectoral differentiation, on the level of availability of resources of business activity, on the state and quality of the labor resource in its personal identification dimension, as well as on the level of development of advertising and marketing support in products and goods promotion for various purposes. The article substantiates the growing influence of the quality and potential of human capital on the weakening of dysfunctionality in marketing and behavioral adaptation of business and power to the processes of innovative modeling and creation of industrial and technological changes within the framework of their intellectualization in all the variety of different tools used and involved market participants connected in their activities with system-forming industries economy.
creator: Mikhail Borisovich Shchepakin
creator: Ruslan Akhmatovich Pakhiev
rights: Copyright (c) 2023 Shchepakin M.B., Pakhiev R.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4731
ending page: 4752
doi: 10.18334/epp.13.11.119561

Characteristics of the implementation of the regional social policy (on the example of the Volgograd region)
type: item
description: The authors of the article focus on the need to substantiate and systematize the problems associated with the specifics of the implementation of regional social policy (on the example of the Volgograd region).Issues related to the need to improve the welfare of citizens of the Russian Federation are highlighted. The classification of factors influencing the level of well-being of the population and the quality of life is given. All factors can be classified according to different criteria: by the nature of their occurrence (social, natural, anthropogenic), by the nature of implementation (spontaneous, targeted), by importance (according to the magnitude of the economic effect of possible consequences).Thus, it becomes clear that the well-being of the citizens of the constituent entity is formed, on the one hand, by the existing potential of the region (positive impact), and on the other hand, by emerging threats (negative impact). As a result of the ratio of the severity of these components and the processes of their management, a certain level of quality of life of the territory is formed.
creator: Ekaterina Vladimirovna Belikova
creator: Ekaterina Yuryevna Chernyavskaya
creator: Ekaterina Gennadyevna Gorbunova
rights: Copyright (c) 2023 Belikova E.V., Chernyavskaya E.Y., Gorbunova E.G.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4753
ending page: 4764
doi: 10.18334/epp.13.11.119282

Municipal entity financial security
type: item
description: The article systematizes various interpretations of the municipality financial security. The authors' definition of this concept is given. External threats to financial security have been identified; and problems of Russian municipalities have been particularized. The criteria for ensuring the financial security of an economic entity are specified. The stages of the diagnostics of the financial security of the municipality are examined; and the methodology for calculating the relative budget indicators of the financial security of the municipality is given.
creator: Ekaterina Aleksandrovna Chumakova
creator: Oksana Valeryevna Darelina
creator: Ekaterina Yuryevna Chernyavskaya
creator: Ekaterina Vladimirovna Belikova
rights: Copyright (c) 2023 Chumakova E.A., Darelina O.V., Chernyavskaya E.Y., Belikova E.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4765
ending page: 4782
doi: 10.18334/epp.13.11.119792

Modern problems of income taxation in Russia
type: item
description: Modern problems of socio-economic development dictate the need for a systematic approach to improving the directions of tax policy and, in particular, income taxation, taking into account all the problems, factors and conditions that determine the effectiveness of its mechanisms. The study identifies the key problems and specifics of the income tax system in Russia at the present stage of development. On the basis of the identified problems, the basic principles and directions of improving income taxation are substantiated. The analysis of the existing income tax system in Russia revealed serious contradictions that have a systemic negative impact on the effectiveness of socio-economic processes. The main directions of improving income taxation mechanisms proposed in the article can be used by government authorities, municipalities and relevant departments as advisory provisions when developing measures to improve tax policy. The main results and provisions of the article can be used in further research as a basis for improving the income taxation mechanism and developing the parameters of the income tax scale and system.Acknowledgments:The research was carried out within the framework of the state order of the Ufa Federal Research Center of the Russian Academy of Sciences No. 075-01134-23-00 for 2023 and for the planned period of 2024 and 2025.
creator: Leysan Akhmatovna Gafarova
rights: Copyright (c) 2023 Gafarova L.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4783
ending page: 4796
doi: 10.18334/epp.13.11.119331

Factors determining the development of personal income taxation
type: item
description: The authors of the article focus on the need to substantiate and systematize the problems associated with the development of taxation of personal income in Russia. In particular, general problems of taxation in the Russian Federation, problems arising from the taxation of personal income tax and the application of tax deductions were highlighted.According to the authors, the role of the personal income tax has only increased in recent years. The study of the modern legal field allowed to characterize the current taxation of personal income in the Russian Federation. An analysis of statistical data is presented. The analysis made it possible to clarify the role of personal income tax in state budget revenues. Calculations showed that in 2021 personal income tax accounted for 17% of all tax revenues of the consolidated budget. That is, the contribution of the tax is significant. As a result of the analysis of the current situation in the socio-economic sphere of the Russian Federation, it has been established that the main factors determining the income tax return are not only tax parameters but also the able-bodied population size, the general level of income of the population, etc.
creator: Ekaterina Vladimirovna Belikova
creator: Ekaterina Yuryevna Chernyavskaya
creator: Margarita Vladimirovna Chub
rights: Copyright (c) 2023 Belikova E.V., Chernyavskaya E.Y., Chub M.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4797
ending page: 4810
doi: 10.18334/epp.13.11.119789

Particularities of public relations of international financial companies in modern terms
type: item
description: The article is devoted to the study of modern particularities of PR in financial companies operating in global markets. The main objectives of this article are to analyze the financial markets and the main trends affecting public relations in this sector. The relevance of this article lies in the importance of identifying new challenges and opportunities for PR in the field of finance in order to provide banking and investment business with leading positions in various countries of the world. The synergy of PR and financial organizations allows companies in this market segment to most successfully create marketing campaigns to enter new markets. A brief analysis of the trends in public relations affecting the financial sector will allow to understand the vector of the industry itself and the prospects for the PR development.
creator: Armine Sergeevna Kalendzhyan
rights: Copyright (c) 2023 Kalendzhyan A.S.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4811
ending page: 4822
doi: 10.18334/epp.13.11.119680

Syndicated lending: new challenges
type: item
description: The article considers the relevance of further development of long-term investment financing instruments in the Russian economy. The advantages and disadvantages of an investment loan acting as such a tool are noted. The dynamics of real investments in Russia and the world in recent years has been analyzed. The problems hindering the development of domestic investment lending are revealed. One of these problems is the economic model of the Russian Federation, where the demand for syndicated loans was mainly represented by companies of industries related to the extraction, primary processing and transportation of raw materials. The reasons for the inability of the syndicated loan market to function in the form in which it existed before the sanctions, when lending was organized mainly by non-resident banks, with the involvement of foreign financing and lending mainly in foreign currency, are particularized. The significance and features of the syndicated lending process in the new conditions are identified. Reserves for further development of the Russian syndicated lending market have been formulated.
creator: Aleksandr Evgenevich Ushanov
rights: Copyright (c) 2023 Ushanov A.E.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4823
ending page: 4834
doi: 10.18334/epp.13.11.119681

Bank lending to small and medium-sized businesses in Russia: key trends and forecast development scenarios amidst global challenges
type: item
description: The study is aimed at identifying key trends in the development of bank lending to small and medium-sized businesses in Russia under the influence of macroeconomic shocks and sanctions pressure on business. When conducting the research, both general theoretical and special research methods were used. They are as follows: systematization, induction, deduction, comparison, analogy, generalization, and analysis of structure and dynamics. The article provides a comparative analysis of the structure and dynamics of loans provided in Russia as a whole and in the context of federal districts, and loans and overdue debt of small and medium-sized businesses. Based on the analysis, a space of scenarios for the development of financing and lending to small and medium-sized businesses is presented. The authors propose to consider the development forecast in the short and long term in the form of forecast scenarios, taking into account the policies of two key entities providing support and lending to this business segment: the state and commercial banks. The research results may be interesting and useful for researchers and experts in the field of banking, innovative economics, and stakeholders involved in the agenda of financing and supporting the development of small and medium-sized businesses in Russia.FUNDING: The research was supported by the Russian Science Foundation grant No. 23-28-01690, https://rscf.ru/project/23-28-01690/
creator: Elena Aleksandrovna Tarkhanova
creator: Kristina Alekseevna Zakharova
creator: Aleksandra Vladimirovna Tarkhanova
creator: Ekaterina Gennadyevna Zheurova
rights: Copyright (c) 2023 Tarkhanova E.A., Zakharova K.A., Tarkhanova A.V., Zheurova E.G.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4835
ending page: 4850
doi: 10.18334/epp.13.11.119503

Improving microfinance sector regulation tools
type: item
description: The article is devoted to the analysis of the processes associated with the transformation of the tools of regulation of the microfinance sector amidst uncertainty caused by the impact of external and internal factors in the process of digital transformation. The microfinance sector has a special social role, providing temporary income gaps for individuals and financial support to small and medium-sized businesses. The institutional structure of this sector and the specifics of the funding process determine the need to adapt to it the new regulatory instruments used and applied by the Bank of Russia. Disclosure of the microfinance sector risks allows to determine that the regulatory activities of the Central Bank of the Russian Federation are aimed at consolidating the sector, providing the redistribution of clients, who have left the market, between more stable organizations. Microfinance organizations that are unable to adapt to the conditions of increasing competition are forced to leave the market.
creator: Anastasiya Mikhaylovna Andryushchenko
creator: Irina Petrovna Khominich
rights: Copyright (c) 2023 Andryushchenko A.M., ., Khominich I.P.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4851
ending page: 4860
doi: 10.18334/epp.13.11.119719

Risks in the strategies of global hedge funds
type: item
description: The article analyzes modern investment strategies offered by world-class hedge funds to their clients. Investors of this class have always been distinguished by increased sophistication in the development of their investment strategies, which brought them greater returns than other institutional investors with a comparable level of risk.The macroeconomic events of recent years have had a negative impact on the entire global economy and the global financial market in particular. Today, the force majeure factors of external influence have not been eliminated. Therefore, it seems very relevant and timely to conduct a risk analysis in the investment strategies of hedge funds, taking into account modern conditions. This is the purpose of the article.The main types of investment strategies most frequently used by hedge funds are analyzed. Special attention is paid to restructuring and capital hedging strategies. It is concluded that the investment strategies of hedge funds are more effective in comparison with other institutional investors in 2019-2023.Digital data for the study were obtained from official sources of statistical information: CFA Institute, Barclays, Preqin, etc., specializing in the investment activities of hedge funds and other types of institutional investors.
creator: Olga Vasilevna Khmyz
creator: Irina Nikolaevna Platonova
creator: Inna Vladimirovna Lukashenko
rights: Copyright (c) 2023 Khmyz O.V., Platonova I.N., Lukashenko I.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4861
ending page: 4878
doi: 10.18334/epp.13.11.119583

The role of information risk insurance
type: item
description: Information risk insurance is an integral part of modern business, especially in the context of the constant development of the digital economy. The lack of appropriate protection can lead to serious consequences and loss of customer trust, as well as cause significant financial damage to the company.Currently, information risks are becoming more complex and diverse. Cybercriminals are constantly developing new methods of attacks, as a result of which companies are vulnerable to threats such as identity theft and penetration into corporate systems or blocking important information. That is why information risk insurance is becoming a popular service.The article examines the role of cyber risk insurance in the conditions of digitalization of the economy, analyzes the prerequisites for risk insurance of companies, and considers the main advantages of information risk insurance in the economy.
creator: Arkadiy Artemovich Avanesov
rights: Copyright (c) 2023 Avanesov A.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4879
ending page: 4890
doi: 10.18334/epp.13.11.119692

Assessing the effectiveness of an innovative project to implement BI systems
type: item
description: The article discusses the main aspects of practical assessment of the effectiveness of the development and implementation of a BI system for static and dynamic visualizations. A methodology for calculating the effectiveness of innovative projects for the development and implementation of a BI system has been proposed and tested. The effectiveness of the implementation of a real innovative project of a company BI system was assessed. The authors touch upon the problem of researching a system for assessing the effectiveness of the development and implementation of business analytics programs, which has not previously been studied in the national scientific literature. This article will be relevant for organizations dealing with the problems of static and dynamic visualizations in order to draw analytical conclusions and develop practical proposals for management solutions. This study will also be useful to the top management of modern organizations involved in the development of innovative IT solutions.
creator: Yuliya Vladimirovna Gaponenko
creator: Aleksandr Vladimirovich Telezhnikov
creator: Svetlana Anatolevna Savina
rights: Copyright (c) 2023 Gaponenko Y.V., Telezhnikov A.V., Savina S.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4891
ending page: 4902
doi: 10.18334/epp.13.11.119645

Approaches to the diffusion processes of institutional innovation outcomes
type: item
description: The article is devoted to clarifying the theoretical and methodological contours of the study of institutional innovation as a type of deviant behavior.Currently, in the conditions of intensive transformation of public relations, the process of changing formal and informal institutions is underway. This creates conditions for the intensification of institutional innovation.At the same time, this type of behavior is often interpreted as deviant, which actualizes the study of not only the causes of deviant behavior in general, but also the factors of the emergence of institutional innovation in particular. At the same time, in retrospect, the results of institutional innovation undergo a process of diffusion. This makes it necessary to study not only the process of institutional innovation, but also the perception of its results by society.This article describes the factors of creating a model of deviant behavior of the type of institutional innovator, as well as the diffusion processes of institutional innovation outcomes.The results obtained in the article may be of interest to the scientific and academic community of higher education interested in studying institutional innovation in the context of its interpretation as deviant behavior.
creator: Elena Leonidovna Molokova
creator: Elena Aleksandrovna Lyashenko
rights: Copyright (c) 2023 Molokova E.L., Lyashenko E.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4903
ending page: 4912
doi: 10.18334/epp.13.11.119473

From a resource enclave to a resource and innovation cluster
type: item
description: The enclave nature of the development of the raw materials sector in the region leads to the fact that the implementation of large-scale projects for the development of deposits of raw materials does not generate significant socio-economic effects and does not contribute to the balanced sustainable development of the regional economy. An alternative model for the development of the raw materials sector is the resource and innovation cluster. The article presents the features of the resource and innovation cluster and reveals its importance for the regional economy. On the basis of the proposed methodology, the possibilities and potential of the formation of an oil and gas resource and innovation cluster in the Krasnoyarsk Territory are evaluated. The results obtained allow to conclude that there is sufficient potential for the formation of an oil and gas resource and innovation cluster in the Krasnoyarsk Territory. However, the transition from an enclave model of the development of the raw materials sector to a resource and innovation cluster requires certain efforts of regional authorities. The article discusses the main measures that stimulate the formation of a resource and innovation cluster.Acknowledgments:The research was carried out with the plan of research work of IEIE SB RAS, project 5.6.3.2. (0260-2021-0005) «Driving forces and mechanisms of development of cooperation and integration processes in the Siberian economy» No. 121040100279-5.
creator: Olga Sergeevna Nagaeva
rights: Copyright (c) 2023 Nagaeva O.S.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4913
ending page: 4928
doi: 10.18334/epp.13.11.119585

Digital transformation of industrial clusters
type: item
description: The article is devoted to the analysis of the digital transformation process of industrial clusters and its specifics. Current trends in the development of domestic clusters and their importance for the modern economy are examined. In accordance with the existing evaluation criteria, various classifications of clusters are considered. Considering industrial clusters from the point of view of the ecosystem approach allows to conclude that they should become the basis of the digital economy; and digital transformation will contribute to their adaptation to the conditions of modern realities. Based on this analysis, the author highlights the specifics of the cluster organization of industrial production from the point of view of the ecosystem approach. The results of the study are of interest to specialists in the economic sphere dealing with the problems of implementing digital transformation on the basis of domestic industrial clusters, scientists, graduate students, and representatives of small and medium-sized businesses.
creator: Olesya Igorevna Dontsova
rights: Copyright (c) 2023 Dontsova O.I.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4929
ending page: 4942
doi: 10.18334/epp.13.11.119669

Prospects of a seamless transportation system amidst digitalization: a systematic approach
type: item
description: Transport infrastructure is one of the fundamental conditions for the development of economic life within both individual territories and the country as a whole. The development of transportation system makes it possible to provide the integral existence economic, political and cultural subspaces. Therefore, it is extremely necessary to ensure not only extensive infrastructure development, but also its intensive development, which includes, in particular, new principles. This is so-called trend towards the creation of seamless infrastructure, which is especially relevant for large cities and agglomerations. The article highlights the trends of transport and infrastructure development in the digital economy, including the prospects of a seamless transportation system. The authors note that the desire to create a seamless transportation system is closely related to the processes of digitalization of the economy and requires modernization of transport infrastructure. The development of transport infrastructure is a key factor in the development of transport systems and the economy as a whole.
creator: Elena Valeryevna Drobot
creator: Ivan Nikolaevich Makarov
creator: Tatiana Aleksandrovna Oleynikova
creator: Maksim Ivanovich Shepelev
creator: Aleksandra Ivanovna Volodina
rights: Copyright (c) 2023 Drobot E.V., Makarov I.N., Oleynikova T.A., Shepelev M.I., Volodina A.I.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4943
ending page: 4958
doi: 10.18334/epp.13.11.119245

Approaches to analyzing the digital transformation of knowledge-intensive organizations
type: item
description: The article presents an approach to analyzing the digital transformation of knowledge-intensive organization in modern conditions.Key aspects of businesses' digital development are listed.It is shown that the competitiveness of a modern company is inextricably linked with the level of its digital maturity. A system of indicators of a knowledge-intensive organization has been developed.This system reflects the key parameters of its performance and includes four projections characterizing the ongoing organizational and economic processes from various sides. Within the framework of the developed system of indicators, the digitalization index and one of the possible approaches to its calculation are proposed.
creator: Andrey Ivanovich Ladynin
creator: Anna Gennadyevna Shmeleva
creator: Maksim Igorevich Beskhmelnov
rights: Copyright (c) 2023 Ladynin A.I., Shmeleva A.G., Beskhmelnov M.I.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4959
ending page: 4970
doi: 10.18334/epp.13.11.119374

A model for managing the competitiveness of business entities by expanding the impact of advertising tools in the context of the intellectualization of innovative changes
type: item
description: The increasing influence of geopolitical and geo-economic factors on mutually beneficial market partnerships with foreign business structures in medicine negatively affects the provision of the national economy with medical supplies: various types of medicines, goods, medical products, etc. The access of domestic business structures to modern technologies in science-intensive areas of medicine is limited.This require large-scale import substitution and expansion of the introduction of domestic high-tech innovative products into practical healthcare that can contribute to the preservation and strengthening of the health of the Russian population. Effective marketing and behavioral adaptation of medical institutions under the conditions of the mobilization factor, based on the expansion of import-substituted medical products, becomes a source of competitive advantages in the field of medical services. An expanding set of advertising and marketing tools through the implementation of the principles of contextual advertising 2.0 in the process of resource-compensation management of business development, taking into account the multidirectional influence of a multi-vector set of factors, allows achieving the desired result while increasing the trust of target consumers in the range of medical services. The communication permeability of partners in the communication fields created by the structures of the medical sphere can contribute to the achievement of marketing and behavioral sufficiency in synchronizing the behavioral reactions of the interacting parties to receive the desired set of medical services by the target customers of the medical market. The proposed model of managing the competitiveness of subjects of the medical services market implements rational marketing and behavioral adaptation of consumers to the challenges of a turbulent market and the needs of target consumers in the context of the intellectualization of innovative changes by improving communicatio…
creator: Mikhail Borisovich Shchepakin
creator: Galina Vyacheslavovna Ksenzova
rights: Copyright (c) 2023 Shchepakin M.B., Ksenzova G.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 4971
ending page: 5000
doi: 10.18334/epp.13.11.119659

Managing the competitiveness of an industrial company based on a scenario approach
type: item
description: The article discusses various methods of managing the company competitiveness and also develops a mechanism for managing the competitiveness of an industrial company amidst an import substitution policy. This mechanism includes the following elements: assessment of the present status of the company,; company's strategic goals, transformation, ways to increase competitiveness, factors of the external and internal environment, operational management, assessment of the level of competitiveness of an industrial company, and achieved changes and practical results. Within the framework of the developed mechanism, the ways of increasing the competitiveness of an industrial company were proposed.These ways are based on a number of financing programs of the Industrial Development Fund, the Strategy for the Development of the Manufacturing Industry of the Russian Federation until 2024 and for the Period up to 2035, the Strategy for the Digital Transformation of the Manufacturing Industry.The ways of increasing the competitiveness of an industrial company are as follows: modernization of domestic production, contribution to its technical re-equipment, study and consideration of the current market situation in the development of management decisions, increase of the innovative activity, and digital transformation of the industry. Based on the construction of scenario maps taking into account the dynamics of the control parameters of investments, innovation, foreign economic and digital policy, the authors proposed a concept for the development of the Skif-M LLC competitiveness. The proposed approach made it possible to calculate forecast estimates for three scenarios (basic, target, and conservative ones) for Skif-M LLC. Based on the comparison of key indicators of the company according to the selected scenarios, the relative preference of the target scenario is justified; and measures for its successful implementation are proposed.
creator: Anatoliy Andreevich Rudychev
creator: Tatiana Aleksandrovna Dubrovina
creator: Aleksey Vladimirovich Silakov
rights: Copyright (c) 2023 Rudychev A.A., Dubrovina T.A., Silakov A.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5001
ending page: 5024
doi: 10.18334/epp.13.11.119768

Dual-use goods as a tool for sustainable development in the post-crisis period
type: item
description: The article analyzes the likely problems of the military-industrial complex after the end of a special military operation. The authors consider the management features of the military-industrial companies and their share and importance in the country's economy. It is noted that it is the defense industry companies that are the drivers in the current conditions, but they continue to remain focused exclusively on the production of military products. In the event of a sharp reduction in the state defense order, this will entail the beginning of new production cuts and the weakening of entire manufacturing industries. Specific measures aimed at preparing for the implementation of the state program to preserve the potential of the defense industry in the post-crisis period are proposed.
creator: Oleg Vladimirovich Devyatkin
creator: Andrey Artemovich Grebenyuk
rights: Copyright (c) 2023 Devyatkin O.V., Grebenyuk A.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5025
ending page: 5034
doi: 10.18334/epp.13.11.119389

Prospects for the development of the Russian defense industry market in modern conditions
type: item
description: The defense industry is a key industry capable of ensuring the protection of the country and its citizens. The relevance of the topic of the article is due to the importance of the defense industry for the national security and economic development of the country. The author has analyzed the market, identified the factors of growth and constraints to the development of the industry, and determined the prospects for the development of the Russian defense industry based on the analysis of the PESTLE matrix. The constraints include the need to modernize production, the lack of qualified personnel, and dependence on imports. At the current stage of development of world economic and political relations, the special attention of the state to the defense industry market has become an impetus for development. In general, the prospects for the development of the industry are assessed as positive.The article may be of interest to defense industry market representatives and researchers.
creator: Olesya Aleksandrovna Milyushenko
rights: Copyright (c) 2023 Milyushenko O.A.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5035
ending page: 5044
doi: 10.18334/epp.13.11.119879

Methodological approaches to evaluating technological sovereignty projects of machine tool companies of the country
type: item
description: The study shows the main factors influencing the priority of choosing projects to ensure the technological sovereignty of the machine tool industry. The authors' definition of the concept of technological sovereignty is given. The method of expert assessments is presented and tested when choosing priority projects to ensure technological sovereignty. Meanwhile, there are no unambiguous methods for evaluating technological sovereignty projects to date. Traditional methods of evaluating investment projects on technological sovereignty can be used, but these projects have their own characteristics.Thus, new approaches to the methodology of evaluating these projects are needed. Accordingly, the technological sovereignty of the machine tool industry of the country is the technological independence of the strategic industries of the industry, taking into account the nomenclature of production equipment and the share of domestic innovation in technology competing with advanced technology and samples of finished products of world leaders. In the process of testing the methodology for assessing the priority of projects to ensure technological sovereignty on the example of the Ivanovo machine-building company, it was revealed that according to the Technical and Economic Criterion, Production Readiness for Changes and Financial and Economic Parameters have the highest priority. According to the Personnel Criterion, Personnel Readiness to Work in New Conditions and Labor Productivity have the highest priority. According to the Information Criterion, Production Capacity and Energy the most priority have the highest priority. According to the criterion of Financial and Economic parameters, Financial sustainability and Input Intensity have the highest priority. Finally, according to the Risk Criterion, Risky Commercial Parameters and Risky Financial Parameters have the highest priority.
creator: Tatiana Borisovna Malkova
creator: Yuliya Yakovlevna Eleneva
creator: Konstantin Sergeevich Elenev
rights: Copyright (c) 2023 Malkova T.B., Eleneva Y.Y., Elenev K.S.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5045
ending page: 5062
doi: 10.18334/epp.13.11.119754

Digital transformation of the Russian electric power industry: prospects and limitations
type: item
description: The article examines the specific features of the Russian electric power industry that determine the priority nature of digitalization of this economic sphere. The main trends, promising directions of the industry development highlighted by both foreign and Russian experts, key factors and forecasts of the sector development are described. The analysis of statistical data characterizing the level of digitalization of the Russian electric power industry is carried out; and the conclusion about the limitations of statistical indicators for analyzing the degree of digitalization in the sectoral context and the need to expand information sources to assess the digital maturity of the Russian economy is made. This paper outlines the problems and threats to the development of the industry. It also discusses the challenges of implementing digital technologies in the power industry.. The directions of strategic actions are proposed. They are divided by subject levels: the state, industry associations, companies, scientific institutes, and consumers. In conclusion, the main risks of abandoning the introduction of digital technologies and returning to the previous energy paradigm are described.Promising opportunities that digitalization of the electric power industry can provide are given. The practical significance of the conducted research lies in the possibility of applying its results in developing a strategy for further digital transformation of the electric power industry both at the level of public administration and at the level of individual companies, their associations, and electricity consumers.
creator: Olesya Borisovna Ivanenko
creator: Elizaveta Vyacheslavovna Golovkina
rights: Copyright (c) 2023 Ivanenko O.B., Golovkina E.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5063
ending page: 5076
doi: 10.18334/epp.13.11.119863

Trends in the development of power engineering industry development in the assessment of cross-sectoral interactions
type: item
description: The article is devoted to the problems of Russian power engineering development. Energy consumption in the world is growing; and this growth will continue. To ensure stable power supply, it is necessary to have enough resources, including advanced equipment, because most of the equipment is outdated and needs to be replaced. The dependence of the Russian market on imports amidst an unstable political situation and the ever-expanding sanctions creates significant risks in the field of energy security and raises the question of import substitution policy. The article proposes and analyzes strategies to get out of the current situation. The article discusses the following problems: import supply interruption problems, the technical backlog of domestic power engineering with limited nomenclature and production volumes, insufficient RD financing, and a small number of domestic turnkey projects. These problems can be solved only if there is an organizational and economic mechanism and a model of cross-sectoral vertical interaction of actors in the development of the domestic power engineering market.This will allow to develop sound management decisions, control financial flows, and distribute the positive effects among the participants of the integration process.
creator: Vera Aleksandrovna Shchevyyova
creator: Valentina Vladimirovna Bologova
creator: Darya Georgievna Shuvalova
rights: Copyright (c) 2023 Shchevyyova V.A., Bologova V.V., Shuvalova D.G.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5077
ending page: 5092
doi: 10.18334/epp.13.11.119679

Strategic planning tools for the logistics business processes of an oilfield services company
type: item
description: The article assesses the possibility of introducing a risk-based model for planning logistics business processes of an oilfield services company. At the same time, the transport process is considered as an object of management, which is represented as a set of organizationally and technologically interrelated actions and operations performed by a specialized motor transport division of the company independently or with the involvement of third-party organizations that have the right to provide transport services. The characteristics of the specifics of transport support when working with the delivery of large-sized and heavy cargo are give; and the types of risks in the management of transport support are systematized. The developed practical recommendations for implementing a risk-based model are of interest to practitioners in similar industries, as well as to academic audiences: students, undergraduates, and graduate students.
creator: Tatiana Valentinovna Malyutina
creator: Aleksandr Andreevich Zubarev
creator: Natalya Nikolaevna Shilova
rights: Copyright (c) 2023 Malyutina T.V., Zubarev A.A., Shilova N.N.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5093
ending page: 5110
doi: 10.18334/epp.13.11.119579

Priority directions in the development of the local market of chemical products in the regional economy
type: item
description: The article examines the current priority directions in the development of the local market of chemical products, which occupy a significant part of the gross product in the economy of the Crimean region.On the basis of the presented analytical and statistical review of the chemical industry of the Russian Federation as a whole and the Republic of Crimea in particular, the production, territorial and spatial problems of the chemical industry appeared as a result of the sanctions policy, the shortage of imported components and the objective necessity of reorientation to new markets and development of import substitution were identified. The reasons for inhibiting the development of the chemical sphere are revealed; and possible ways and mechanisms of accelerating the development of the chemical industry are suggested.A comparative economic analysis of the chemical industry development in the Russian Federation as a whole and in the Republic of Crimea in particular over the past five years was conducted, and development trends were identified.The characteristics of the local market of chemical products of the Crimean region from the point of view of economic geography and development potential are given.As a result of the research, promising priorities of the local chemical products market in the economy of the Crimean region are formulated. They determine an integrated approach to its development in the current conditions, taking into account economic, environmental and social aspects, measures and mechanisms to achieve the goals.
creator: Ekaterina Vladimirovna Nalivaychenko
creator: Vladislav Vladimirovich Kirsenko
rights: Copyright (c) 2023 Nalivaychenko E.V., Kirsenko V.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5111
ending page: 5126
doi: 10.18334/epp.13.11.119751

Directions and prospects of the forest complex digitalization
type: item
description: Currently, there is a digitalization of industries, complexes and a digital transformation of the economy as a whole. The article presents the results of the analysis of the application of basic digital technology in the forest complex. The level of digitalization has been determined. Currently actively used programs and promising digital technology are highlighted. Based on the analysis of digitalization of the forest complex, the main problems of development and directions of digitalization of the forest complex are identified. The author identifies the main reasons for the insufficient application of innovative and technological potential: low rates of introduction of new technology into production, insufficient scale of modernization of production, limited size of attracted investment resources, low symbiosis with research organizations and weak interest in research projects, low investment attractiveness of the forest complex, underdevelopment of domestic technological equipment, etc. The obvious advantages of digitalization of the forest complex are as follows: optimization of business processes and efficient use of resources and equipment. The results of the study of the digitalization of the forest complex with the identification of the main causes and opportunities can be used to form a strategy for the development of the Russian forest regions.
creator: Olga Petrovna Sushko
rights: Copyright (c) 2023 Sushko O.P.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5127
ending page: 5142
doi: 10.18334/epp.13.11.118935

Development of the green economy and its impact on the economic security of swamp ecosystems
type: item
description: The article discusses the concept of green economy in relation to swamp ecosystems, which are the most significant in ecological terms and at the same time the most vulnerable type of natural biotopes. Economic losses from restrictions on the use of raw materials exceeding the maximum permissible concentration of caesium-137 leads to a significant decrease in the efficiency of environmental management of swamp ecosystems. The article substantiates the application of remediation measures and economic mechanisms of environmental management to achieve sustainable land management. The author proposes a model for assessing the economic and environmental efficiency of remediation of swamp ecosystems, which will allow, based on the analysis of the distribution of caesium-137 in peat soil and ecosystem components by its specific activity, to estimate the planned costs of remediation and, comparing with the economic damage from abandoning the use of polluted natural resources, to calculate the economic and environmental efficiency of the remediation process swamp ecosystems.
creator: Dmitriy Mikhaylovich Ivanov
rights: Copyright (c) 2023 Ivanov D.M.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5143
ending page: 5156
doi: 10.18334/epp.13.11.119598

Impact of greenhouse gas emissions on the cost of the industrial plant construction project
type: item
description: The scientific article defines and considers the impact of greenhouse gas emissions on the cost industrial facilities. The article discusses three objects. The first object is fully implemented and put into operation; the second object is implemented, 30% is launched; and the third object is in the active stage of implementation. Based on the experience of implementation of large projects and the assessment of the cost of implementation of large facilities, it was found that the cost of implementation does not include the cost of greenhouse gas emissions; the cost of greenhouse gases is not included in the life cycle of the project. In the scientific article, emissions were estimated. The percentage of the cost of greenhouse gas emissions in the project cost was estimated. The scientific article focuses on the need to include this cost to solve problems in terms of reducing greenhouse gas emissions and increasing competitiveness in the world market.
creator: D. S Mochalin
creator: M. M Ishchenko
rights: Copyright (c) 2023 Mochalin D.S., Ishchenko M.M.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5157
ending page: 5170
doi: 10.18334/epp.13.11.119717

Marketplace segmentation and sales funnel features
type: item
description: The article examines the marketplace segmentation and sales funnel features. The development of electronic platforms can be called rapid and not subject to the laws of price competition. Trends in recent years show an increasing interest in online shopping, regardless of prices and choices. The marketplace acts as an information intermediary between sellers and potential customers, who can select and compare offers in one place and get acquainted with product reviews. The marketplace segmentation features by models and by categories of goods and services are considered. Electronic marketplaces are receiving accelerated development in modern conditions. The authors note that there are a large number of segments in which their own electronic sales platforms are developing. Market leaders are enlarging due to the transformation of the market infrastructure; and the sales funnel is being modified. In the course of the study, authors come to the conclusion that the main marketing methods of working with potential buyers in the modern development of marketplaces are no longer price and other types of competition. The main ways to attract and retain customers are the sales funnel and recommendation technologies for deeper customer segmentation.
creator: Larisa Vladimirovna Moskovtseva
creator: Irina Vyacheslavovna Golovleva
creator: Yuliya Valentinovna Rumyantseva
creator: Olga Nikolaevna Mitrofanova
rights: Copyright (c) 2023 Moskovtseva L.V., Golovleva I.V., Rumyantseva Y.V., Mitrofanova O.N.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5171
ending page: 5188
doi: 10.18334/epp.13.11.119560

Analysis of the marketing environment of the Russian market of thematic online platforms
type: item
description: The advent of high-speed Internet, developments in technology and the growing availability of gaming devices have contributed to the widespread adoption of online games. Computer games have moved beyond mere entertainment and have become a social activity for many gamers. Online gaming platforms act as virtual communities where players can communicate, collaborate, and compete with each other. Considering the potentially free niche for the development and launch of a multifunctional thematic online platform on the Russian market, the authors conducted a study of the macro environment of the Russian gaming market for online platforms. The authors identified the main factors influencing the success of the implementation of online gaming projects, described the main direct and indirect competitors in the Russian market of online platforms, and gave a description of the potential target audience. The article will be of interest to marketers, specialists in the gaming IT industry, as well as to all those interested in the problems of the global economy and international economic relations.
creator: Elena Anatolevna Vechkinzova
creator: Larisa Petrovna Steblyakova
creator: Vera Ivanovna Aleshnikova
rights: Copyright (c) 2023 Vechkinzova E.A., Steblyakova L.P., Aleshnikova V.I.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5189
ending page: 5208
doi: 10.18334/epp.13.11.119788

Business process management of tourism companies: an alternative view of the result and algorithm
type: item
description: Related to transforming the economic base, more and more companies are introducing a process-oriented approach, which significantly simplifies the functioning and, provided competent management, leads to higher financial results. Within the framework of this article, the problems of business process management of tourism companies are discussed, which, due to the lack of elaboration in the scientific literature, will be of interest to their representatives and, possibly, to the governmental bodies overseeing the development of the tourism industry. The research conducted allowed to draw conclusions about the transformation of views on the final result of the business process based on the study of approaches to the interpretation of this concept in historical retrospect. The article also elaborates an algorithm for managing business processes for tourism companies, detailing the procedure for describing, specifying the duality of problems in managing business processes, particularizing goals, tasks, and supporting documents, as well as highlighting specific features of managing business processes aimed at company innovatization.
creator: Tatiana Valeryevna Solod
rights: Copyright (c) 2023 Solod T.V.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5209
ending page: 5224
doi: 10.18334/epp.13.11.119876

Assessment of competitiveness of table wine brands on the Perm market
type: item
description: The article solves the problem of a comprehensive assessment of the competitiveness of brands in the budget segment of table red semi-sweet wines in the Perm consumer market. A comprehensive analysis was carried out. THe author applied several methods: the correlation of quality and price criteria for expert assessment of wines, the expert method “Porter’s Five Forces” and a comprehensive method of integrated assessment of table wine brands based on empirical data obtained as a result of primary marketing research of consumer demand. As a result, quantitative rankings of levels of competitiveness of brands of table red semi-sweet wines were obtained from the point of view of experts on qualitative indicators, the index of the ratio of quality and prices. Also, as a result of the generalized collective expert assessment based on the assessment methodology "Porter's Five Forces", a vision of the market situation was obtained. The application of a complex of three heterogeneous methods resulted in obtaining objective, mutually confirming generalized results for all three methods. It is concluded that the highest quality product, despite its high price, has a higher quality/price ratio index. The integrated competitiveness indicator showed that buyers are willing to pay more for quality and vice versa. Conclusions and practical recommendations of interest to both direct purchasers and producers of table wines are formulated.
creator: Oleg Ilyasovich Katlishin
rights: Copyright (c) 2023 Katlishin O.I.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5225
ending page: 5240
doi: 10.18334/epp.13.11.119757

University as a business organization in the market of educational services
type: item
description: In the article, the authors consider universities from the perspective of business organizations that are full-fledged active market entities. It is emphasized that the application of terms related to entrepreneurship to universities indicates only the types of connections within an educational organization and the methods of management, but not its functions or type. The authors substantiate that universities in modern realities require new methodological approaches that will allow them to prepare and make informed management decisions for successful strategic development. The authors suggest their own vision of the entities' relations in the education market and resource exchange between the university and its stakeholders. The authors conclude that one of the main tasks of universities is the advanced satisfaction of all stakeholders (both external and internal).
creator: Anna Dmitrievna Tikhonova
creator: Dina Mikhaylovna Prostova
rights: Copyright (c) 2023 Tikhonova A.D., Prostova D.M.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5241
ending page: 5254
doi: 10.18334/epp.13.11.119664

The competitiveness of training programs and specialties in civil aviation universities
type: item
description: The article examines the competitive environment in the higher education system. The emphasis is placed on competitiveness of training programs and specialties in civil aviation universities. For the first time, the authors proposed to consider competition in the educational system at three levels: in the system of continuous professional training as a whole, between branch educational institutions, and between individual programs. The most important for aviation universities are the second (competition between educational institutions of the same profile and status) and the third (competition between individual educational programs) levels.Particular attention was paid to the regional component of competition. The article concludes about a difficult competitive environment for minor training programs in aviation universities. When analyzing the competitive environment of the third level, it is recommended to divide educational programs into specialized aviation and minor ones aimed at training specialists in related professions. The article may be of interest to specialists in the field of industry education, researchers dealing with competition in the higher education system.
creator: Mariya Olegovna Ivanova
creator: Evgeniy Dmitrievich Ivanov
rights: Copyright (c) 2023 Ivanova M.O., Ivanov E.D.
date: 2023-11-15
publication date: 2023-11-15
volume: 13
number: 11
starting page: 5255
ending page: 5270
doi: 10.18334/epp.13.11.119713