International public relations and the Heydar Aliyev foundation as a tool of public diplomacy of the Republic of Azerbaijan

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Abstract

Currently, public diplomacy is often studied and analyzed in the context of international public relations. This article discusses the main and significant tools of public diplomacy of the Republic of Azerbaijan. The article notes the common features of public diplomacy and the international community. The activities of the Heydar Aliyev Foundation as an instrument of public diplomacy in Azerbaijan are analyzed. As a result, it was concluded that these tools are significant for the public diplomacy of the Republic of Azerbaijan. Working with an audience of millions can change the paradigm of today’s public diplomacy. There is no alternative to the Internet, the World Wide Web. Because the Internet knows no boundaries. And the Heydar Aliyev Foundation demonstrates a vivid example of the conductor of public diplomacy of the Republic of Azerbaijan. The projects implemented during the period of activity show that the Foundation has achieved great success and reputation not only in Azerbaijan, but also in the international world. The Foundation plays a big role in popularizing Azerbaijan abroad.

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About the authors

Nijat S. Bayramli

Peter the Great Saint Petersburg Polytechnic University; North-Western Institute of Management – a branch of the Russian Academy of National Economy a nd Public Administration under the President of the Russian Federation; Azerbaijan Center for Humanitarian Cooperation

Author for correspondence.
Email: k.bayramli97@mail.ru
ORCID iD: 0009-0001-6709-836X

postgraduate student; Higher School of International Relations of the Institute of Humanities; Peter the Great Saint Petersburg Polytechnic University; Head of the sector; North-Western Institute of Management – a branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation; chairman; Azerbaijan Center for Humanitarian Cooperation

Russian Federation, Saint Petersburg; Saint Petersburg; Saint Petersburg

References

  1. Bayramly N.S., Pogodin S.N. Public diplomacy and the role of the Azerbaijani diaspora in its promotion. Socio-political Sciences. 2023. Vol. 13. No. 5. Pp. 77–82. (In Rus.). doi: 10.33693/2223-0092-2023-13-5-77-82. EDN: KUPXGV
  2. Seidov U. Soft power and public diplomacy of Azerbaijan in the digital era. Ekaterinburg: RIDERO – Publishing solutions, 2019.
  3. Aghazada R. Searching for a new foreign policy strategy for Azerbaijan – public diplomacy efforts. European Scientific Journal. 2013. Vol. 2.
  4. Speech of President Ilham Aliyev at the meeting with the heads of diplomatic missions of the Azerbaijan Republic. July 27, 2004. (In Azerbaijani).
  5. Bayramly N.S. The concept of “soft power” and its significance in the foreign policy of the Republic of Azerbaijan. Eurasian Union: Issues of International Relations. 2023. Vol. 12. Issue 7 (53). Pp. 980–991. (In Rus.)
  6. Heydər Əliyev. Fondunun yaradılmasından 17 il ötür. URL: https://sesqazeti.az/news/politics/868883.html (дата обращения: 09.01.2024).
  7. Heydər Əliyev. Fondu və ictimai diplomatiya. URL: https://mehribanaliyeva.preslib.az/media-tlfz9aCr1V.html (дата обращения: 17.01.2024).

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