Sociologicalapproach in marketingat brand formation
- Authors: Merkulova AV1
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Affiliations:
- Issue: Vol 10, No 1-2 (2010)
- Pages: 204-209
- Section: Articles
- URL: https://aspvestnik.ru/2410-3764/article/view/25031
- DOI: https://doi.org/10.17816/2072-2354.2010.0.1-2.204-209
- ID: 25031
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Abstract
Sociological information plays an important role for modern marketing, as well as supporting an effective methods of psychological impact on consumer: individual, corporate, social - group. Sociological knowledge allows to build a system of priorities (values), connecting with needs and interests of the society in general and other social groups separately, which are formed in brand after. Social results, received during a research performed, reflect an importance of an advertising while the process of purchase and confirm a mechanism of creating a brand's image with the help of formation status groups.
References
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