Concept, essence, types, structure, principles and methods of regional political marketing

In the article the author considers the concept, essence, kinds, structure, principles and methods of regional political marketing. In the author's opinion regional political marketing is a system of activity management, based on a complex study of regional political market, political management and local self-government for satisfaction of political demands of the regional citizens, a change of political behavior and political mentality.
Regional political marketing is devoted to arouse interests of representatives of all social groups and society layers, of the whole regional political membership.
As the main kinds of regional political marketing the author defines:
electoral, political and administrative, net.
The basic structural elements of regional political marketing are presented by regional political market, by the regional political product and regional political space.
To the main principles of regional political marketing the author relates: the principle of close correlation and coordination; the principle of interdependency of regional political marketing elements; the principle of effectiveness; the principle of unity of marketing strategy and tactics; the principle of reasonable sufficiency.
As the methods of regional political marketing the author marks out: analysis, segmentation, positioning, promotion of the political product, control of marketing events realization.

concept, essence, kinds, structure, principles, methods of regional political marketing