About theoretical andmethodical approaches to the analysisof a modern competition

In the article the critical analysis of the theory of contemporary competition is given.
Special attention is inverted to the relationship of competitory strategy and tactics under the
conditions of the increasing instability and uncertainty in the development of global world
economy. Thesis about the need of developing the adaptive mechanism in the formation of
the competitive advantages of enterprises taking into account of contemporary risks and
crisis processes in the national economy is formulated.

competitory strategy, competitory tactics, the competitive advantages, competitory medium, competitive ability