The powerof virtual images

Abstract

The subject under consideration in the ongoing transition of the society to a «posteconomic» state, when daily routine work is more frequently substituted by person's creative realization. The basic principies of the society organization are in the process of conversion. they are moving from the sphere of production and benefits distribution to the sphere of social psycholog, deaaling with the laws of people's self - consiousness. The society that once was a system of institutions has become a continuous flow of images, as any institute can be represented in virtual way now.