Aspirantskiy Vestnik PovolzhiyaAspirantskiy Vestnik Povolzhiya2072-23542410-3764Samara State Medical University2454510.17816/2072-2354.2014.0.3-4.86-91Research ArticleTo the development of the social activity of the elderly peopleLoginovaI A-GatenY V-15062014143-4869111032020Copyright © 2014, Loginova I.A., Gaten Y.V.2014In this article the need and the use importance of the social and cultural capital of the elderly people, the forming of innovative social practices concerning the development of the elderly people’s social activity are dwelt on. According to this point the ways of the elderly people’s demonstration of their thoughts, temper, actions and other major personal qualities are analyzed. The analysis of the schemes of elderly people’s self-representation is made.the development of the elderly people’s social activityschemes of elderly people’s self-representationразвитие социальной активности пожилых людейсхемы самопрезентации пожилых людей[Денисенко М. Тихая революция // Отечественные записки. - 2005. - № 3 (24). - С. 27-49.][Смирнова Т.Л. Демографическая ситуация и рынок рабочей силы: дисс. … канд. эконом. наук. Томск: ТГУ, 2005. - 252 с.][Baumeister, R. E., Steinhilber, A. Paradoxical effects of supportive audiences on performance under pressure: The home field disadvantage in sports championships. Journal of Personality and Social Psychology. - 1984. - № 47. - P. 85-93.]