Aspirantskiy Vestnik PovolzhiyaAspirantskiy Vestnik Povolzhiya2072-23542410-3764Samara State Medical University2468110.17816/2072-2354.2014.0.3-4.164-166Research ArticleProblem of brain death and organ donation: myths and prejudices in the sociocultural contextPopovaO V-15062014143-416416611032020Copyright © 2014, Popova O.V.2014The article deals with the socio-cultural problems of donation and brain death. On the example of fiction the existing biases concerning donation is analyzed. The process of construction of death and dying in innovative technological environment is demonstrated.donationbrain deathhuman deathdying[Исигуро К. Не отпускай меня. - Москва: Эксмо, 2006. URL: http://www.booksreader.org (дата доступа 12.04.2014).][Иванюшкин А.Я., Попова О.В. Проблема смерти мозга в дискурсе биоэтики. - М.: Nota Bene, 2013.]