The image of a modern scientist in medicine: directions of development

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Abstract

This article examines the concept of a personal brand as a way of personal and career growth. An analysis of the problem of shortage of scientific personnel was carried out. The possibilities of development, the first steps in formation, as well as the goals that can be achieved through the formation of a personal brand are determined.

About the authors

I. G. Samoilova

Siberian State Medical University, Ministry of Health of Russia

Email: vladislavgaun@gmail.com
ORCID iD: 0000-0002-2667-4842

Professor, MD

Russian Federation, Tomsk

M. V. Matveeva

Siberian State Medical University, Ministry of Health of Russia

Email: vladislavgaun@gmail.com
ORCID iD: 0000-0001-9966-6686

Professor, MD

Russian Federation, Tomsk

V. S. Gaun

Siberian State Medical University, Ministry of Health of Russia

Author for correspondence.
Email: vladislavgaun@gmail.com
ORCID iD: 0009-0006-8081-5147
Russian Federation, Tomsk

D. A. Kudlay

I.M. Sechenov First Moscow State Medical University (Sechenov University), Ministry of Health of Russia; M.V. Lomonosov Moscow State University; State Research Center «Institute of Immunology», Federal Biomedical Agency of Russia

Email: vladislavgaun@gmail.com
ORCID iD: 0000-0003-1878-4467

Professor, Corresponding Member of the Russian Academy of Sciences, MD

Russian Federation, Moscow; Moscow; Moscow

E. G. Novoselova

Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation

Email: vladislavgaun@gmail.com
ORCID iD: 0009-0005-7076-9143

Professor, Doctor of Economics

Russian Federation, Moscow

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