Communication technologies in promoting the health of pregnant women and children
- Authors: Dmitrieva E.V.1, Baibarina E.N.2, Posiseeva L.V.3, Ryumina I.I.2
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Affiliations:
- Moscow State Institute (University) of International Affairs of the Russian Federation
- Academician V.I. Kulakov National Medical Research Center of Obstetrics, Gynecology, and Perinatology, Ministry of Health of Russia
- Ivanovo State Medical Academy, Ministry of Russia
- Issue: No 8 (2023)
- Pages: 178-185
- Section: Exchange of Experience
- URL: https://journals.eco-vector.com/0300-9092/article/view/594354
- DOI: https://doi.org/10.18565/aig.2023.68
- ID: 594354
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Abstract
Objective: To evaluate the effectiveness of the all-Russian the MAMAmobi-SMSmame communication campaign in maternal and child health, which is aimed at informational psychosocial support, and prevention risks to the health of maternal and child health, by using mobile means and channels of communication.
Materials and methods: The program has been developed by an interdisciplinary group of obstetricians/gynecologists, neonatologists, pediatricians, sociologists, psychologists, lawyers, and communication specialists. An algorithm has been developed for creating materials, including testing messages, infographics, and videos in the target audience by the focus group method. The program was first launched at the V.I. Kulakov Research Center, Ministry of Health of the Russian Federation in 2011. Artificial intellect forms individual packages of messages for each user according to her delivery date, the date of her child and accompanies through the entire period of pregnancy and the first years of the child. To evaluate the effectiveness of communication channels and their impact on pregnant women and mothers with first-year-old babies, a series of comprehensive sociological surveys were designed.
Results: In the period of 2011 to 2022, the program covered more than 15 million women; no more than 2.5–3% of the users left the program before the end of the mailing period. The program’s advice was followed regularly by 50–60% and sometimes by 30–40%. The important factor in maintaining the interest of participants and their retention in the program is the formation of psychological commitment. The majority (75%) of the participants noted the usefulness of advice about the psychological status during pregnancy More than half (56.9%) keep regularly the messages for a secondary access to them; 25.8% keep sometimes.
Conclusion: The studies of the MAMAmobi-SMSmame program have shown that the information and communication technologies are an effective tool for forming the responsible and rational attitude of a patient to his health, the health of his relatives and children, and contribute to the choice of a self-preserving behavior model.
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About the authors
Elena V. Dmitrieva
Moscow State Institute (University) of International Affairs of the Russian Federation
Author for correspondence.
Email: dmitrieva.ev@gmail.com
ORCID iD: 0000-0002-0894-4108
Dr. Sociol. Sci., Professor of the Department of Sociology
Russian Federation, MoscowElena N. Baibarina
Academician V.I. Kulakov National Medical Research Center of Obstetrics, Gynecology, and Perinatology, Ministry of Health of Russia
Email: baibarina@mail.ru
ORCID iD: 0000-0002-6262-3559
Dr. Med. Sci., Professor, Honored Scientist, Head of the Department of Pathology of Newborns and Premature Infants
Russian Federation, MoscowLyubov V. Posiseeva
Ivanovo State Medical Academy, Ministry of Russia
Email: lvposiseeva@mail.ru
ORCID iD: 0000-0002-8372-5167
Dr. Med. Sci., Professor, Honored Scientist of the Russian Federation, Honored Doctor of the Russian Federation, Professor of the Department of Obstetrics and Gynecology
Russian Federation, IvanovoIrina I. Ryumina
Academician V.I. Kulakov National Medical Research Center of Obstetrics, Gynecology, and Perinatology, Ministry of Health of Russia
Email: i_ryumina@oparina4.ru
ORCID iD: 0000-0003-1831-887X
Dr. Med. Sci., Head of the Department of Pathology of Newborns and Premature Infants, Professor of the Department of Neonatology
Russian Federation, MoscowReferences
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