Marketing Tools for the Promotion of Independent Accounting Companies and their Brands: Features and Prospects of Use

The content of this article is based on the theoretical and methodological provisions of marketing, branding and the specifics of the use of these management tools in the market of accounting services and investment projects. To promote the brand in their field, accounting companies improve accounting technologies and introduce new marketing tools. The author conducted a competitive analysis of the main players in the accounting services market and identified solutions that independent accounting companies independently use to promote the organization and its brands. The author believes that in order to promote the brand, each accounting company should focus on the technology and quality of accounting and tax accounting. A detailed study of the activities of each company, an individual approach to each client is an integral part in the process of providing accounting services and brand promotion in this area. It is important to effectively convey to the audience the brand ideology based on the professionalism of employees, in which professional conferences, seminars and social networks will help accounting companies.

marketing, modern economy, competition, branding in the field of accounting services, business, advertising, economic crisis