RESOURCE POTENTIAL OF THE REGION AS THE MAIN AREA OF DEVELOPMENT OF THE TOURIST AND RECREATION COMPLEX OF THE KABARDINO-BALKARIAN REPUBLIC

Tourist activity is one of the promising areas of development of the Russian economy, in connection with which the effective use of the possibilities of tourist and recreational complexes of certain regions and the improvement of their functioning is acquiring particular relevance. The significant demand among tourists of the Kabardino-Balkarian Republic predetermined the scientific interest in assessing the efficiency of using the resource potential of this region. The purpose of this study is to analyze the resource potential of the region as the main direction of the development of the tourist and recreational complex of the Kabardino-Balkarian Republic. On the basis of a theoretical analysis of the concept of «resource potential of the region», the authors highlight the main elements of this economic category, which are essential for the development of the tourist and recreational complex (natural resource, social, material and technical and investment potential). The authors come to the conclusion that despite the relatively small size of the territory of the Kabardino-Balkarian Republic, this region has significant potential for the development of internal and external tourism. Attention is focused on the existing problems of using the resource potential of the region in the context of the development of the tourist and recreational complex of the Kabardino-Balkarian Republic: the economic instability of tourist enterprises in the context of the current crisis, focusing on the development of the natural resource potential of the region, accompanied by ignoring other areas, lack of necessary funding for certain tourist objects. The identified problems negatively affect the development of tourist activities in the territory of the Kabardino-Balkarian Republic, and therefore need to be solved as soon as possible. On the example of the Kabardino-Balkarian Republic, the need for constant close attention to assessing the resource potential of the region in the field of tourism, taking into account the existing problems, is noted, since this approach allows us to develop the most effective models for the development of the tourist and recreational complex of a particular region.

tourism, Kabardino-Balkarian Republic, tourist and recreational complex, resource potential of the region, tourism activity, development of Russian tourism