by Liza Strong (02.06.2022)

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Isn't it exciting to discover that your favourite retailer has just released a slew of new discount codes or that an online retailer is having a massive sale? "Let's go shopping!" exclaims the group. Coupons and discounts are a big hit with most buyers, and when used correctly, they can lead to more sales, more customer loyalty, and more new customers.

For example, being vigilant with regards to the discounts and promotions you offer will help ensure that they do not significantly reduce your revenue. There are numerous strategies for increasing sales, and not all of them involve a monetary incentive. Maintaining customer engagement through promotional offers is critical. You should evaluate the success of promotional offers to ensure they enhance rather than detract from your bottom line. Continue reading to learn more.

Utilize the calendar to your advantage
When you look at the calendar, you'll notice that, depending on the time of year, there are numerous opportunities to attract new customers. Utilize holidays and seasonal changes to drive traffic to your website: winter vacation, Valentine's Day, and Memorial Day are just a few examples of ideal occasions for individuals to purchase gifts for themselves and family members on your site. Keeping track of the school year may also be beneficial, depending on the nature of your products. Offering coupons such as Oyo coupons, Nykaa codes, etc for shopping, spring break, or summer vacation could increase traffic to your store and attract new customers. Is there another technique that has been demonstrated to be effective? If you offer weekly or monthly specials, customers will visit your website more frequently.

Consider the various types of discounts that you can offer your customers
If you've never offered discounts or coupons before, it may be difficult to know where to begin due to the variety of possible methods. We'll discuss several different types of discounts and how they may benefit you in your current situation. Percentage discount coupons are the most frequent type of discount offered by many companies and businesses. This is a percentage of the item's price (or the total amount of your order) that you are prepared to forego in exchange for the item. Consider your profit margin when making this choice, because it will help you figure out how much of a discount to give.

If your profit margins are low, a 5–15 percent discount may be advantageous.If your profit margins are extremely high, you may be able to offer your customers something more substantial as a result. Additionally, offering discounted clearance prices will assist you in moving items that have been sitting in your warehouse inventory for an extended period of time. A dollar amount discount is a set amount that you can offer a customer. You could offer them a discount off their current purchase price, or a discount or credit toward a future purchase, or something along those lines. Because the amount of this discount is set, there is no need to do a lot of arithmetic to figure out which discounts should go where.

There are available promotions that do not include any discounts
If your business has not yet reached a point of profitability where it can offer discounts to customers, you can still engage in promotions by offering other types of special offers, such as Pharmeasy coupons and Ajio Deals, which you can publish on well-known deal portals such as Askmeoffers and CouponsABC, and which do not impact your bottom line, such as free delivery. If your website features a blog, a guide, or a community forum, you may wish to restrict access to certain information to consumers who spend a certain amount of money, make a certain number of purchases, or otherwise demonstrate brand loyalty toward you. This could be sold as a VIP programme or content that is only for members.

Contests are an excellent way to increase the number of visitors to your site, engage them in events, and provide additional entertainment and connection with your customers. Inviting people to enter a contest or giving them a contest entry with each purchase is a cheap way to get people to know your brand and save money.

Utilizing coupons and maintaining a record of them
After determining your promotional strategy, consider how you'll track who uses your coupons or discount codes, such as Myntra coupons or Swiggy coupon codes, when they use them, and how they affect your company's earnings. To evolve your promotional strategy, you must use analytics.

While your Valentine's Day discounts were less popular this year, your back-to-school specials proved popular with students and parents alike. Alternatively, your 20% off offer is unlikely to generate as much revenue as your 15% off discount. Knowing the specifics of your coupon and discount performance will assist you in determining where to focus future promotions in order to develop a more targeted strategy while also ensuring the profitability of your promotions plan.



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