The metaverse: from the phenomenon of a social group of crypto enthusiasts to the basis of a new metasociety

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Abstract

The result of the digital revolution in a period of global shocks and crisis of trust is a new format of the information and communication space, which has a huge potential to merge with the real world into a symbiotic network. The digital environment is recognized as the primary basis of the metaverse, the defining characteristics of which are omnipresence, dynamism, neutrality, undistorted digital personality and its correspondence to the real user, virtual gravity in time and space. However, to this day, the metaverse is an ephemeral theoretical idea, focused on changing the socio-economic formation. In the new paradigm of social development, approaches to the disclosure of its essence in relation to the trusted information and communication environment of interaction are highlighted. These approaches determine the nature and constructiveness of future changes in the economic space. The prerequisites for the emergence of the idea of mixed reality (merging the gaming industry with the cryptocurrency market and turning into a fundamentally media environment with creative optional support) are investigated. The conclusion is made about the formation of the national metaverse beginning with the digital transformation of monetary circulation. Its priority is due to the ability to permanently transform the socio-economic reality of all formats in a single bundle. The Bass model has been adapted to determine the dynamics of society’s involvement in the digital economic space. The model made it possible to establish the features of the penetration of the digital ruble as an essential element of the metaverse.

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About the authors

Ekaterina I. Dyudikova

Financial University; North-Caucasus Federal University

Author for correspondence.
Email: ekidyudikova@fa.ru
ORCID iD: 0000-0001-8126-6529

Doctor of Sciences (Economics), Assoc. Prof., Department of Banking and Monetary Regulation of the Faculty of Finance, Financial University; Prof of the Department of Finance and Credit, Institute of Economics and Management, North-Caucasus Federal University

Russian Federation, Moscow; Stavropol

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2. Figure 1. Information and communication space: the transition from physical to electronic interaction

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3. Figure 2. Information and communication space: the transition from electronic to digital interaction

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4. Figure 3. Typical representation of the place of the digital ruble platform in the fragmented electronic space in case of the incorporation approach to revealing the essence of the metauniverse

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5. Figure 4. Typical representation of the digital environment of unified interaction on the basis of the digital ruble platform in the context of the synthesizing approach to revealing the essence of the metauniverse

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6. Figure 5. System-dynamic representation of the Bass model

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7. Figure 6. Change in the influence of the mass media and interpersonal communications on potential users (ordinate axis, person) of the state digital currency over time (abscissa axis, years)

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