SEO process automation tools
- Authors: Shcherbakova D.V.1, Mindubaev R.I.2
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Affiliations:
- North-West Institute of Management, branch of RANEPA
- TRINET.Group
- Issue: Vol 13, No 3 (2023)
- Pages: 1477-1494
- Section: Articles
- URL: https://journals.eco-vector.com/2222-0372/article/view/608099
- DOI: https://doi.org/10.18334/vinec.13.3.118986
- ID: 608099
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Abstract
One of the most effective methods of website optimization for search engines is search engine optimization (SEO). However, it is important to note that SEO optimization is not a one-time task, but rather a continuous process. It takes constant attention and effort to maintain a high search engine ranking and ensure the continued success of your online business. This scientific article discusses the tools for automating SEO processes, presented in the form of two groups: SEO processes of working with the site and administrative functionality. In the first group, practical examples show the possibilities of automating the collection of semantics, parsing, text analysis, and search analytics. Automation of administrative functionality consists of automation of monitoring, reporting, task management, calculation of project cost, and preparation of a commercial offer. Automation of SEO processes is presented in detail for the first time in the scientific literature. This allows to expand the knowledge of SEO specialists both in terms of working with the site and managing workflows. The article will be useful for people who are engaged in SEO optimization on their own, which will help improve the site and promote the business. The tools presented in the article are no less important to business leaders as a way to free up team resources, enabling employees and the project manager to solve other more important and complex tasks.
Keywords
About the authors
Darya Vasilevna Shcherbakova
North-West Institute of Management, branch of RANEPA
Email: shcherbakova-dv@yandex.ru
Ramazan Ildarovich Mindubaev
TRINET.Group
Email: zakazmr@ya.ru
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