Current issues in the development of the tourist and recreation complex of the Kabardino-Balkar Republic in the conditions of the pandemic

A large number of tourist and recreational complexes are located on the territory of the Russian Federation, which are distinguished by their diversity and qualitative specificity. One of the most popular regions for tourists, which attracts them in large numbers at any time, is the North Caucasus. The combination of climatic and natural resources makes it possible to organize an interesting and useful vacation on the territory of several regions, including the Kabardino-Balkarian Republic. However, due to the worldwide coronavirus pandemic, tourism is facing a serious crisis. In the context of limited communication with foreign countries and other measures to counter the spread of the virus, the development of domestic tourism has become important. The Kabardino-Balkarian Republic is a very promising tourist region, however, at present, a significant improvement in the development of tourist activities in this territory is required. The purpose of writing a research paper is to analyze the current state of the tourist and recreational complex of the Kabardino-Balkarian Republic and determine directions for its further development in the context of a pandemic. The author comes to the conclusion that the orientation of tourists in the current conditions to the domestic market of services creates new opportunities for the development of tourist activities in the region. Attention is focused on the need to improve the work of tourist enterprises in the Internet space, including in terms of promoting services and drawing attention to the unique natural resources existing in the territory of Kabardino-Balkaria. Cultural and educational tourism is highlighted as a promising direction for the development of the tourist and recreational complex.

tourism, tourist and recreational complex, Kabardino-Balkarian Republic, tourist activity, development of Russian tourism