Creating a Supplier Utility Metric and Researching it to Work with Segments
- Authors: Grineva N.V.1, Sukhan M.A.1, Kontsevaya N.V.1
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Affiliations:
- Financial University under the Government of the Russian Federation
- Issue: Vol 19, No 3 (2023)
- Pages: 153-166
- Section: Mathematical, Statistical and Instrumental Methods in Economics
- URL: https://journals.eco-vector.com/2541-8025/article/view/568346
- EDN: https://elibrary.ru/FJTPPO
- ID: 568346
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Open Access
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Abstract
According to Marketplace Research 2022, the e-commerce segment is growing rapidly, but sellers don’t always understand what factors affect liquidity. Developing a recommendation system and set of measures based on seller usefulness will potentially improve service quality, positively impact the consumer experience, help the marketplace increase seller support and interaction with sellers, and improve the marketplace's competitiveness and reputation. The purpose of the study is to create a seller usefulness metric to further build a recommendation system and develop a set of measures to work with segments of sellers. Results: the algorithm for assessing the usefulness of the seller can be used to create a recommendation system and develop a set of measures that improve the quality of services and the potential profit of the site.
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About the authors
Natalia V. Grineva
Financial University under the Government of the Russian Federation
Email: ngrineva@fa.ru
ORCID iD: 0000-0001-7647-5967
SPIN-code: 1140-9636
Cand. Sci. (Econ.), Associate Professor, Associate Professor of the Department of Data Analysis and Machine Learning
Russian Federation, MoscowMaria A. Sukhan
Financial University under the Government of the Russian Federation
Author for correspondence.
Email: 196865@edu.fa.ru
Russian Federation, Moscow
Natalia V. Kontsevaya
Financial University under the Government of the Russian Federation
Email: NVKontsevaya@fa.ru
ORCID iD: 0000-0002-9353-5463
SPIN-code: 3574-0050
Associate Professor, Associate Professor of the Department of Mathematics
Russian Federation, MoscowReferences
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