Designing a Customer Loyalty Program Web Service
- Authors: Budaev E.S.1
-
Affiliations:
- Financial University under the Government of the Russian Federation
- Issue: Vol 20, No 2 (2024)
- Pages: 193-201
- Section: Mathematical, Statistical and Instrumental Methods in Economics
- URL: https://journals.eco-vector.com/2541-8025/article/view/633816
- DOI: https://doi.org/10.33693/2541-8025-2024-20-2-193-201
- EDN: https://elibrary.ru/OCSUZE
- ID: 633816
Cite item
Open Access
Access granted
Abstract
Currently, bonus programs from various companies are very popular, using which companies increase the loyalty of the company's customers, thereby ultimately increasing profits. The article describes the process of developing a web service of the company's loyalty program. The subject area has been studied, different types of loyalty programs have been considered, and its own loyalty program has been developed, which formed the basis for the model of the web service being developed. Next, an overview and analysis of development tools is performed, the most suitable technology stack for implementation is proposed using the example of the .Net Framework platform for implementing the server side and using open libraries to implement the user interface. Based on the analysis of the subject area and the development tools intended for use, a database model of the system was developed, and a database management system represented by MySQL was selected. The architecture of the system was designed using the MVC architectural pattern, Onion design patterns and Repositories, and a scheme for the implementation of the methods of operation of the web service with client accounting systems was proposed. A cashback service project has been developed, which is a web application that interacts with client programs. A module for integration into accounting systems has been developed, using the example of such software products as Topaz-gas station, Frontol and 1C.
Full Text
About the authors
Evgeny S. Budaev
Financial University under the Government of the Russian Federation
Author for correspondence.
Email: esbudaev@fa.ru
ORCID iD: 0000-0002-3718-0282
Cand. Sci. (Eng.), Associate Professor, associate professor of Department of Data Analysis and Machine Learning, Faculty of Information Technology and Big Data Analysis
Russian Federation, MoscowReferences
- The 10 best loyalty programs: M.A.C. Lover, AEO Connected and others [Electronic resource]. —2019. —URL: https://blog.cardsmobile.ru/10-luchshih-programm-loyalnosti (date of access 02/24/2024).
- best practices ASP.NET MVC [Electronic resource]. —2009. —URL https://habr.com/ru/post/73692 / (date of access 08.02.2024).
- Khan S.M. Onion Architecture in Asp.net Core 6 Web API. [electronic resource]. —2019. —URL: https://www.researchgate.net/publication/361860530_Onion_Architecture_in_Aspnet_Core_6_Web_API (date of access 02/20/2024).
- Onion architecture [Electronic resource]. —2020. —URL: https://chsakell.com/2015/02/15/asp-net-mvc-solution-architecture-best-practices (date of access 02/20/2024).
- Kotler F., Kartajaya H., Setiawan A. Marketing 4.0 Reversal from traditional to digital: technologies of promotion on the Internet //Moscow: Eksmo. —2019.
- Increasing customer loyalty: how to earn love and repeat purchases [Electronic resource]. —2019. —URL: https://sendpulse.com/ru/blog/increase-customer-loyalty (date of access 03/11/2024).
- Reznik S., Crane R., Bowen K. The basics of Windows Communication Foundation for .NET Framework 3.5: Translated from English. Slinkina A.A. —M.: DMK Press, 2008. —480 p.: ill.
- Sibraro P., Klais K., Kossolino F., Grabner J. WCF 4: Windows Communication Foundation and .NET 4 for professionals. Translated from English —M.: I.D. Williams LLC, 2011, —464 p.: ill.
- Fowler M. Templates of corporate applications. Translated from English —M.: I.D. Williams LLC, 2016. —544 p.: ill.
- Freeman E., Freeman E., Sierra K., Bates B. Design patterns. —St. Petersburg: Peter, 2015. —656 p.: ill.
- Schwartz B., Zaitsev P., Tkachenko V. MySQL to the maximum. 3rd ed. —St. Petersburg: St. Petersburg, 2018. —864 p.: ill.
Supplementary files
