The Use of Artificial Intelligence in Entrepreneurial Activities: Analysis of Legal Aspects and Prospects for Innovation in Russia and Abroad

The article, discusses the use of artificial intelligence in entrepreneurial activities and the prospects for innovation in this area in Russia and the abroad. The existing international and Russian legislative initiatives and practices aimed at regulating the use of AI are considered, as well as their impact on business development. The article emphasizes the need for an integrated approach to improving the legal regulation of artificial intelligence and proposes that the improvement of legal mechanisms should be based on the principles of ethics, security and data protection. In the article, the author came to the following conclusions:

- It is necessary to take advantage of the existing regulations on artificial intelligence in the EU, China and other countries, study them and take from them what is suitable for the Russian market, which will reflect on improving the use of artificial intelligence technologies in business and the economy as a whole.

- It is required to develop programs and strategies to increase public awareness of the risks and opportunities of AI, and to train specialists in information security and cyber defense.

- Research and development aimed at solving fundamental and applied problems in the field of AI should be supported.

- Companies working in areas related to artificial intelligence and releasing products using artificial intelligence technologies need to have a well-thought-out and effective AI development strategy, this can help companies optimize their data privacy operations while providing access to international markets.

- Regulatory initiatives should be adopted to ensure the safe and ethical use of AI, as well as to create a framework for innovation in this area, taking into account the potential risks and challenges associated with the development and application of new technologies.