Models of brand promotion on the example of marketing activities of a commercial organization to provide accounting services

This article discusses the main marketing models for creating and promoting a brand, lists their features, and indicates the stages of branding. Using the example of an analysis of the marketing activities of a commercial organization providing accounting services, recommendations are put forward for promoting a brand within this segment. The content of this article is based on theoretical and methodological principles of marketing and the peculiarities of the use of these management tools in the market of accounting services. The author concludes that in the segment of accounting services when promoting the company's brand, it is necessary to emphasize the professionalism of the company and its employees. In addition, this aspect should be considered when creating a marketing model for brand promotion and adapted to the characteristics of each accounting company. In this way, the organization will increase the comfort and efficiency of cooperation with clients, and thus increase credibility of the company. This is the main tool for increasing the efficiency of brand promotion in the field of accounting services.