Methods of optimizing design of social subsystems based on internet technologies

The purpose of the study is to uncover the applications of modern digital technologies in the design of the social subsystem of industrial enterprises. Based on the results of the work, the following conclusions were obtained. Modern digital solutions and software complexes make it possible to increase the efficiency of solving the problems of organizing the social subsystem of the enterprise and must be consistently taken into account when designing it. Their capabilities are in demand in the design of labor processes and planning of labor resources, recruitment and promotion of personnel; when designing the system of evaluation and remuneration of labor and organization of motivation for performance of production tasks, as well as performance of other stages of design of the social subsystem. Despite the fact that mainly foreign automation systems are presented on the market, they are gradually beginning to be replaced by Russian developments of full-fledged functionality. The potential of Internet technologies makes it possible to intensify those internal positive incentives for the work and communication of the company's personnel, which remain hidden for the time being due to the lack of appropriate methods and methods of their mobilization. The increase in transparency and frankness in employee relationships, due to the use of internal portals and platforms for mutual communication, has a beneficial effect on the effectiveness of the organization, forms a favorable moral and psychological climate and a constructive organizational culture.