The World of Services and Things in the Soviet Press of the 1920s — 1930s

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The purpose of the study. The article attempts to reconstruct the figurative series of standards of material consumption of the urban population of the USSR, presented in the Soviet press of the 1920s–1930s. Conclusions. The content of the standards of material consumption was determined by the ideological vector (building socialism"), directly depended on the dynamics of socio-economic development, the success of modernization processes. In the USSR in the 1920s–1930s, significant transformations took place in the specifics and content of the standards of material consumption of the population. In the 1920s, the content of the Soviet press was dominated by an emphasis on breaking with the pre-revolutionary past, proclaiming simplicity and the absence of material fetishism. In the 1930s, priorities changed. The world of things is recognized as a necessary component of the Soviet man. Fashion and advertising in the second half of the 1930s formed a fairly high standard of material consumption, although the real level of provision of goods to the population was significantly inferior.

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Sobre autores

Marina Klinova

Institute of History and Archeology of the Ural Branch of the Russian Academy of Sciences

Autor responsável pela correspondência
Email: klinowa.m@yandex.ru
ORCID ID: 0000-0003-0725-4161
Código SPIN: 6052-1285
Scopus Author ID: 57195422603

Dr. Sci. (Hist.), Associate Professor, Senior Researcher

Rússia, Yekaterinburg

Andrey Trofimov

Ural State University of Economics; Syktyvkar State University named after Pitirim Sorokina

Email: 2519612@rambler.ru
ORCID ID: 0000-0002-3419-6051
Código SPIN: 5810-4682
Scopus Author ID: 57205103265

Dr. Sci. (Hist.), Professor, Professor of the Department of Creative Management and Humanities; Ural State University of Economics

Yekaterinburg, Russian Federation; Professor of the Department of Russian History and General History; Syktyvkar State University named after Pitirim Sorokina; Syktyvkar, Russian Federation

Rússia, Yekaterinburg; Syktyvkar

Bibliografia

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Arquivos suplementares

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1. JATS XML
2. Fig. 1. How a Soviet woman dresses // Four Seasons. A Woman’s Leaflet. 1927. No. 1–4. P. 175.

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3. Fig. 2. Fashion Bulletin. 1926. No. 7. P. 24.

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4. Fig. 3. Fashion Bulletin. 1925. No. 3. P. 1.

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5. Fig. 4. Uralsky rabochiy. 1927. October 6. P. 6.

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