Abstract
Analysis of the level of General and primary morbidity of the population of the Stavropol territory in the period from 2011 to 2018 shows a steady trend towards its growth. There was an increase in the level of General morbidity in the region by 15,8%, in adolescents 15-17 years by 19,7%, and in the adult population by 21,6%. The morbidity of children decreased by 4.2%. Against the background of the increasing level of primary morbidity, the share of chronic diseases is growing, thus, in the Stavropol region there is a trend of loss of health of the adult population and adolescents. The poll showed that for the majority (92,5±0,5%) - health represents the true value. However, realizing the value of health, only a few citizens take practical steps to preserve and strengthen it. The formation of positive behavioral attitudes in the population will reduce morbidity, improve public health and bring a tangible socio-economic effect.