Information asymmetry in providing services to geriatric patients in pharmacies
- Authors: Gribkova E.I.1,2, Galkina G.A.1, Sudarenko K.V.1, Ebzeeva A.M.1
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Affiliations:
- Peoples' Friendship University of Russia named after Patrice Lumumba
- M.V. Lomonosov Moscow State University
- Issue: Vol 74, No 6 (2025)
- Pages: 58-64
- Section: Organization and economy
- URL: https://journals.eco-vector.com/0367-3014/article/view/690564
- DOI: https://doi.org/10.29296/25419218-2025-06-07
- ID: 690564
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Abstract
Introduction. The Strategy of Actions in the Interests of Senior Citizens in the Russian Federation until 2025 has been approved on the territory of the Russian Federation. One of the main areas of this document is providing senior citizens with medicines and medical products. The document notes that this assistance should be personalized. The discrepancy between the provided, desired, and expected information leads to information asymmetry and reduces the level of pharmaceutical assistance. All of the above determined the purpose of this study.
Objective. To study the information support of geriatric consumers of pharmacy organizations to optimize the information process.
Material and methods. The study used: content analysis, comparison method, observation, interviewing and graphic method. The study materials were questionnaires of 207 geriatric consumers and questionnaires of 117 employees of these pharmacy organizations.
Results. The study examined the main features of providing information to geriatric patients and identified the knowledge of pharmacy employees about the information needs of this group of consumers. Analysis of the obtained research results allowed us to identify 4 types of research gaps based on the theory of gaps in service in the following areas: a list of necessary information for geriatric patients, compliance of the information provided with the requirements of regulatory documents, reasons for the purchase made in the pharmacy, a list of information for the algorithm for pharmaceutical consulting.
Conclusion. The study identified four types of gaps in service in information provision, which indicated the main areas of information asymmetry in the provision of pharmaceutical care to geriatric patients. Based on the results, recommendations were formed for conducting pharmaceutical consultations.
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About the authors
Elena Ivanovna Gribkova
Peoples' Friendship University of Russia named after Patrice Lumumba; M.V. Lomonosov Moscow State University
Author for correspondence.
Email: lenaimk@yandex.ru
ORCID iD: 0000-0001-7908-1672
SPIN-code: 2770-9640
Candidate of Pharmaceutical Sciences, Associate Professor, Department of Management and Economics of Pharmacy, Peoples' Friendship University of Russia named after Patrice Lumumba; Associate Professor, Department of Pharmaceutical Chemistry and Organization of Pharmaceutical Business, M.V. Lomonosov Moscow State University
Russian Federation, Miklukho-Maklaya st., build. 6, Moscow, 117198; Leninskiye gory, 1–3, Moscow, 119234Galina Anatolevna Galkina
Peoples' Friendship University of Russia named after Patrice Lumumba
Email: galkina_ga@pfur.ru
ORCID iD: 0000-0001-8683-8434
SPIN-code: 9361-6039
Associate Professor, Department of Management and Economics of Pharmacy
Russian Federation, Miklukho-Maklaya st., build. 6, Moscow, 117198Kristina Vjacheslavovna Sudarenko
Peoples' Friendship University of Russia named after Patrice Lumumba
Email: sudarenko_kv@pfur.ru
ORCID iD: 0000-0003-3606-624X
SPIN-code: 9194-8907
Associate Professor, Department of Management and Economics of Pharmacy
Russian Federation, Miklukho-Maklaya st., build. 6, Moscow, 117198Alimat Musa Alievna Ebzeeva
Peoples' Friendship University of Russia named after Patrice Lumumba
Email: ebzeeva@pfur.ru
ORCID iD: 0000-0002-8201-4590
SPIN-code: 1892-4306
Associate Professor, Department of Management and Economics of Pharmacy
Russian Federation, Miklukho-Maklaya st., build. 6, Moscow, 117198References
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