Establishment of marketing strategy to public relation of Russian corporations // Vestnik of VolgogradState Medical University. - 2005. - № 3(15). - P. 92-94.
- Authors: Bel'skikh IE1, Belskyh IE1
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Affiliations:
- Issue: Vol 2, No 3 (2005)
- Pages: 93-96
- Section: Articles
- URL: https://journals.eco-vector.com/1994-9480/article/view/140168
- ID: 140168
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Abstract
The information society of XXI century is interested in the account of the opinion in development of any commercial
or noncommercial corporation. The unique way to take into account this opinion, is possible only through social interaction
of firms and consumers within the framework of modern concepts of public relations.
In article, from positions of social - ethic marketing, substantive provisions of the purposes of public relations of the Russian companies are determined. The author carries to the marketing purposes of firm: popularity of a name, branch
authority, public image, and business, technological, charitable, ecological reputation.
or noncommercial corporation. The unique way to take into account this opinion, is possible only through social interaction
of firms and consumers within the framework of modern concepts of public relations.
In article, from positions of social - ethic marketing, substantive provisions of the purposes of public relations of the Russian companies are determined. The author carries to the marketing purposes of firm: popularity of a name, branch
authority, public image, and business, technological, charitable, ecological reputation.
References
- Бельских И.Е., Касаева С.Д. // Proceedings des ersten Seminars uber Umweltmanagement und Umweltokonomie: тр. первого семинара по экологическому менеджменту и экономике природопользования. - Frankfurt / Oder: Universitat Viadrina. - 2001. - C. 26-31.
- Даулинг Г. Репутация фирмы: создание, управление и оценка эффективности. - М.: Консалтинговая группа "ИМИДЖ-Контакт": ИНФРА-М, 2003. - 320 с.
- Дьяченко А.В. Основания теории трансформационной экономики. - Волгоград: Изд-во ВолГУ, 2001. - 316 с.
- Уинсли Р. // Теория маркетинга. - СПб.: Питер, 2002. - С. 232-256.
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