Changes in the behaviour of economic actors in the digital transformation
- 作者: Strelets I.A.1
-
隶属关系:
- MGIMO University
- 期: 卷 13, 编号 1 (2023)
- 页面: 149-158
- 栏目: Articles
- URL: https://journals.eco-vector.com/2222-0372/article/view/608053
- DOI: https://doi.org/10.18334/vinec.13.1.117013
- ID: 608053
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详细
Amidst digital transformation, there is a global revision of the behavior patterns of economic actors, as well as the ways of interaction between them. The author identifies qualitative changes in consumer behavior associated with hyperpersonalization and the growth of cognitive capabilities as a result of digital technology implementation. Significant transformations in the activities of companies are shown. They include the application of fundamentally new approaches to business and operational models. Based on the analysis, the conclusion about signs of digital transformation in the modern economy and its advantages for the consumer and the company is made. Separate problems arising in connection with digital transformation are considered. They are as follows: algorithmic discrimination, the problem of trust and information asymmetry. The materials presented in the article may be of interest to researchers dealing with the digital transformation of the economy. The research results can be useful for practitioners whose field of activity is related to digital business. The research results can be used in the educational process at economic faculties during the study of digital economy and digital commerce.
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