Developing a system of motivation and incentives for the staff of an educational organisation focused on the concept of an entrepreneurial university

Educational institutions are more conservative in comparison with business structures. Thus, it is necessary not only to preserve traditions, experience and scientific directions, but also to translate advanced knowledge in modern forms. Guaranteed salary does not motivate the academic staff for outstanding research, new knowledge and achievement of university strategic goals. Improving the efficiency of the university based on material and intangible forms of motivation is an important tool at present.The article analyzes the peculiarities of stimulating and motivating the academic staff at the university.The authors' vision of the "entrepreneurial university" is formulated; the factors influencing its creation are revealed. Particular attention is paid to the identification of a group of target indicators of the university´s activities that make it possible to effectively implement the concept of an entrepreneurial university, which can form the basis for determining the employees KPI, as well as the development of methodological recommendations for improving the system of motivation and incentive of academic staff at the entrepreneurial university (on the example of the Volgograd State Technical University).

university staff motivation and incentives, monetary and non-monetary incentives, entrepreneurial university, university staff results