Particularities of public relations of international financial companies in modern terms
- Authors: Kalendzhyan A.S.1
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Affiliations:
- RANEPA
- Issue: Vol 13, No 11 (2023)
- Pages: 4811-4822
- Section: Articles
- URL: https://journals.eco-vector.com/2222-534X/article/view/625122
- DOI: https://doi.org/10.18334/epp.13.11.119680
- ID: 625122
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Abstract
The article is devoted to the study of modern particularities of PR in financial companies operating in global markets. The main objectives of this article are to analyze the financial markets and the main trends affecting public relations in this sector. The relevance of this article lies in the importance of identifying new challenges and opportunities for PR in the field of finance in order to provide banking and investment business with leading positions in various countries of the world. The synergy of PR and financial organizations allows companies in this market segment to most successfully create marketing campaigns to enter new markets. A brief analysis of the trends in public relations affecting the financial sector will allow to understand the vector of the industry itself and the prospects for the PR development.
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