Development of health wellness holiday in the Urals

The reorientation of the main consumers of tourist services from far and near abroad to Russian destinations has caused a growing need for high-quality service of collective suburban accommodation facilities. The study of the main players in the hospitality industry of the Chelyabinsk region, distinguished by its optimal climatic conditions for recreation in comparison with other subjects of the Ural region, shows the demand for the proposed suburban format hospitality infrastructure for a comparable target audience. In recent years, there has been an increase in the number of vacationers from the Sverdlovsk region and Bashkortostan choosing suburban complexes for recreation and receiving a variety of leisure services. In modern geopolitical conditions, in the medium term, the demand for services of suburban complexes is estimated above average. This article examines the offer of suburban recreational hotel and restaurant complexes with entertainment and wellness services in the largest cities of the Ural Federal District (Yekaterinburg and Chelyabinsk) in order to assess the prospects for the development of this segment in the hospitality sector. This study may be of interest to companies and organizations of the tourism and hospitality industry, as well as to regional and municipal administrations dealing with the development of recreational tourism in the Urals.

recreational tourism, infrastructure, rates, services, room stock loading, travel purposes, SPA services