Labor values in the perception of the millennial generation in the conditions of digitalization
- Authors: Dadaeva T.M.1, Yudin P.V.1
-
Affiliations:
- Ogarev Mordovian State University
- Issue: Vol 14, No 4 (2024)
- Pages: 145-154
- Section: Social Structure Social Institutions and Processes
- URL: https://journals.eco-vector.com/2223-0092/article/view/651370
- DOI: https://doi.org/10.33693/2223-0092-2024-14-4-145-154
- EDN: https://elibrary.ru/OYWGKC
- ID: 651370
Cite item
Abstract
The purpose of the article is to explore the perception of work values as a marker of identity by the millennial generation in the context of the global digitalization of society. The millennial generation, being a significant part of the country’s economically active population, demonstrates its understanding of decent work, expressed in work preferences and value orientations, which, in turn, serves to determine the identity of this age group. Digitalization has contributed to the development and diversification of the employment sector by offering alternative forms, which has greatly changed the understanding of decent work. Based on data from a sociological study of formalized interviews among representatives of the millennial generation (n = 300), the key components of work values and their influence on the professional activity of representatives of the generation being studied were identified. The desire of millennials for career growth and professional self-improvement as the main labor value has been established; we can talk about a balance between external and internal labor orientations. It was revealed that an integral part of decent work for them is the presence of an expanded social package, including voluntary health insurance (VHI), and flexible work schedules. Millennials demonstrate high adaptability to changing conditions of the labor market and openness to innovation in organizing the labor process, which is manifested in a preference for remote forms of employment, opportunities for retraining and development. In the future, it is possible to study the attitudes towards work of millennials and centennials from a comparative perspective. The results of the article are of interest to those specializing in the field of sociology of labor and sociology of youth. The sociological research data can be used in the practical organization of labor activities to optimize personnel management and create a corporate culture that meets the needs of the new generation of workers.
Full Text

About the authors
Tatiana M. Dadaeva
Ogarev Mordovian State University
Email: dadaeva13@mail.ru
ORCID iD: 0000-0002-9749-9244
SPIN-code: 5495-5343
Scopus Author ID: 8591653500
ResearcherId: AAN-4148-2021
Dr. Sci. (Sociol.), Associate Professor; Professor, Department of Sociology and Social Work
Russian Federation, SaranskPavel V. Yudin
Ogarev Mordovian State University
Author for correspondence.
Email: pavlik-yudin@mail.ru
postgraduate student, Department of Sociology and Social Work
Russian Federation, SaranskReferences
- Andrianova E.V., Tarasova A.N., Pecherkina I.F. Motivation and labor values of youth: Development paradoxes. Monitoring of Public Opinion: Economic and Social Changes. 2018. No. 3. Pp. 324–343. (In Rus.) doi: 10.14515/monitoring.2018.3.17.
- Aranzhin V.V., Nekhoda E.V. Labour values influence on the choice of employment forms and types: Theoretical analysis results. Ekonomika truda. 2022. No. 9 (2). Pp. 249–270. (In Rus.) doi: 10.18334/et.9.2.114078.
- Grigoriev G.M., Levadnyaya M.O. Features of motivation of millennial employees. Far Eastern Federal University. 2021. No. 7. Pp. 128–132. (In Rus.)
- Karpova E.G., Sonov I.V. Millennials in the labor market: A sociological representation of the representatives of generation Y. Trud i sotsialnye otnosheniya. 2021. Vol. 32. No. 3. Pp. 113–123. (In Rus.) doi: 10.20410/2073-7815-2021-32-3-113-123.
- Koresheva E.V., Biryukova L.V., Filippova K.V. Labor values of youth: Generational aspect (based on research materials of the Khabarovsk territory). Humanitarian, Socioeconomic аnd Social Sciences. 2022. No. 4. Pp. 44–49. (In Rus.) doi: 10.23672/c9902-5984-8303-q.
- Levada Yu.A. Generations of the 20th century: Research opportunities. Monitoring of Publis Opinion: Economic and Social Changes. 2001. No. 5. Pp. 7–14 (In Rus.).
- Magun V.S. Labor values of the Russian population. Social Sciences and Modernity. 1996. No. 6. Pp. 17–28. (In Rus.)
- Mannheim K. The problem of generations. Essays on the sociology of knowledge: The problem of generations. Competitiveness. Economic ambitions. E.Ya. Dodin (transl. from Eng.). Moscow: INION RAN, 2000. Pp. 8–63.
- Poplavskaya A.A. Factors of formation of internal and external labor values of students of Russian universities. Monitoring of Public Opinion: Economic and Social Changes. 2022. No. 2. Pp. 181–206. (In Rus.)
- Popov N.P. Russian and American generations of the 20th century: Where have Millennials come from? Monitoring of Public Opinion: Economic and Social Changes. 2018. No. 4. Pp. 309–323. (In Rus.). doi: 10.14515/monitoring.2018.4.15.
- Radaev V.V. Millennials compared to previous generations: An empirical analysis. Sociological Research. 2018. No. 3. Pp. 15–33. (In Rus.) doi: 10.7868/S0132162518030029.
- Radaev V.V. Millennials: How Russian society is being changed. 2nd ed. Moscow: HSE University, 2020 (2019). 224 p.
- Radaev V.V. The Divide among the Millennial Generation: Historical and empirical justifications. Part 1. Sociological Journal. 2020. Vol. 26. No. 3. Pp. 30–63. (In Rus.). doi: 10.19181/socjour.2020.26.3.7395.
- Retivina V.V. Labor values and attitudes of modern student youth. Higher Education in Russia. 2019. No. 1. Pp. 57–63. (In Rus.)
- Rozhkova L.V., Vlazneva S.A., Salnikova O.V., Dubina A.Sh. Labor values and orientations of modern youth in conditions of crisis and instability. Sociodynamics. 2019. No. 1. Pp. 70–80. (In Rus.) doi: 10.25136/2409-7144.2019.1.28758.
- Strebkov D.O. Labor values of independent and organizational employment. Sociological Research. 2017. No. 1. Pp. 81–93. (In Rus.)
- Twenge J.M. Selfie generation: Who are the millennials and how to find a common language with them. Moscow: Eksmo, 2018. 336 p.
- Twenge J.M., Campbell S.M., Hoffman B.J., Lance С. Generational differences in work values: Leisure and extrinsic values increasing, social and intrinsic values decreasing. Journal of Management. 2010. No. 5. Pp. 1117–1142.
- Filippova K.V. Transformations of the labor values system of the Russian society in the context of the theory of generations). Humanitarian, Socioeconomic and Social Sciences. 2023. No. 5. Pp. 66–72. (In Rus.). doi: 10.23672/SAE.2023.74.42.038.
- Aroldi P., Fortunati L., Gebhardt J., Vincent J. Generational belonging between media audiences and ICT users. Broadband Society and Generational Changes. 2011 No. 5. Pp. 28–31.
- Becton J., Walker H., Jones-Farmer L.A. Generational differences in workplace behavior. Journal of Applied Social Psychology. 2014. Vol. 44. Is. 3. Pp. 175–189. doi: 10.1111/jasp.12208.
- Chow A., Galambos N.L., Krahn H.J. Work values during the transition to adulthood and mid life satisfaction: Cascading effects across 25 years. International Journal of Behavioral Development. 2017. No. 1. Pp. 105–114.
- Corsten M. The time of generations. Time & Society. 1999. No. 2. Pp. 249–272.
- Hitlin S., Piliavin J. Values: Reviving a dormant concept. Annual Review of Sociology. 2004. No. 1. Pp. 316–317.
- Howe N., Strauss W. Generations: The history of America’s future, 1584 to 2069. New York: William Morrow&Company, 1991. 116 p.
- Howe N., Strauss W. The forth turning: What the cycles of history tell us about America’s next rendezvous with destiny. New York: Broadway Books. 1997. ISBN: 978-0-7679-0046-1.
- Johnson M.K., Monserud M.A. Work value development from adolescence to adulthood. Advances in life course research. American Psychologist. 2012. No. 2. Pp. 42–46.
- Reeves T.C., Oh E. Generational differences. In: Handbook of research on educational communications and technology. J.M. Spector, M.D. Merrill, J. Merriënboer van, M.P. Driscoll (eds.). New York: Routledge, 2007. Pp. 295–303.
- Ryan R.M., Deci E.L. Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist. 2000. No. 1. Pp. 68–78.
- Berkup S.B. Working with Generations X and Y in Generation Z period: management of different generations in business life. Mediterranean Journal of Social Sciences. 2014. No. 5. Pp. 218–229. doi: 10.5901/mjss.2014.v5n19p218.
Supplementary files
