Methodology of conducting sociological surveys in the field of trademark rights protection: the experience of the EU and the Russian Federation

The article analyzes the methods of conducting sociological surveys of consumers used as evidence in disputes over the protection of trademark rights. The subject of the study is a comparative analysis of the approaches of courts to determining the evidentiary value of a sociological survey in the European Union, France and Russia. The conclusion is made about the generally similar methodology used in conducting surveys in the jurisdictions under consideration. When assessing the reliability of mutually exclusive survey results, it is proposed to give priority to the survey that was carried out using appropriate methods and forms of its conduct, taking into account the category of goods and services and a representative sample of respondents.