Three-dimensional examination and guidance strategies of online behavior of “post-00s” college students in China

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The purpose of this work is to elucidate the intergenerational characteristics of online behaviors of Chinese “post-00s” college students, which contain positive and negative factors. To this end, we endeavor to explicate their online behaviors through an empirical viewpoint and a comparative analysis approach. The present paper will outline the intergenerational characteristics of online behaviors from tripartite perspective. First of all, in terms of online social behavior, it evinves the coexistence of diversification and circle stratification, thereby blocking mainstream discourse from intervening. Secondly, in terms of online entertainment behavior, it has increasingly become fanatical and dramatic, impeding the dissemination of mainstream values. Lastly, regarding online learning behavior, it is progressively self-reliant and reciprocal, gradually diminishing intergenerational emotional dependency and shaking the dominant position of mainstream ideology. The dichotomy of their online behaviors is likely to result in the predicament of online behavior anomie, posing challenges to the efficacy of moral education in Chinese tertiary institutions. Confined from the perspective of moral education, to effectively avert the anomie of online behavior among Chinese “post-00” college students, this manuscript will proffer three measures to bolster the efficacy of moral education in Chinese tertiary institutions. One is to augment mainstream discourse intervention and advance online media literacy education. The second is to facilitate the propagation of mainstream values and refine the digital ecosystem. The third pertains to the modernization of moral education’s narrative and spatial structure, culminating in the elevation of mainstream ideology’s prestige.

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Sobre autores

Xianyue Li

School of Marxism of Shanghai University of Political Science and Law

Email: 13110160002@fudan.edu.cn

PhD in Philosophy; Head of the Teaching and Research Section; visiting at the Scholar of St. Petersburg State University; senior lecturer at the School of Marxism of the Shanghai University of Political Science and Law.

República Popular da China, Shanghai

Xiao He

School of Language and Culture of Shanghai University of Political Science and Law

Email: hexiao@shupl.edu.cn

PhD in Philology; senior lecturer at the School of Language and Culture of the Shanghai University of Political Science and Law. Shanghai, China.

República Popular da China, Shanghai

Wei Xu

School of Communication and Electronic Engineering, East China Normal University

Autor responsável pela correspondência
Email: wxu@sist.ecnu.edu.cn

PhD in Control Science and Engineering; assistant professor at the School of Communication and Electronic Engineering of East China Normal University. Shanghai, China.

República Popular da China, Shanghai

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