TRANSFORMATION OF MECHANISMS OF IDENTITY ACQUISITION IN THE CONDITIONS OF MASS CHARACTERIZATION

Purpose. The priorities of mass culture are determined by the power lines for the introduction into consciousness of new types of worldview and worldview. The changes in the sphere of life observed in the era of Internet communication deserve reflection and attention on the part of humanitarian knowledge. Summary. The transmitted experience in the conditions of mass culture and virtual communication is multidimensional. In the world of goods and consumption everything, even the process of self-identification acquires dynamic mobility and consumer character. Practical importance. Materials can be used to seal the mechanisms of identity acquisition and the development of new models of self-identification, in which identity is a function. Originality lies in the analysis of the transformed mechanisms of identity acquisition in the conditions of existential crisis.

метаидентичность, историческое знание, массовая культура, идентичность