Perspectives and Contradictions of Value Cohesion Within the Information Support System of the Russian Armed Forces

Aim of the study. The study aims to establish the relevance of value cohesion within the information support system of the Russian Armed Forces using the ontology of values. The paper describes axiological contradictions in contemporary Russian society, as well as their origins and types. The study reveals that Russia historically focused on searching for and promoting intrinsic, objectively real values. Moreover, it describes the challenges and threats posed by axiological simulations and imitations. Conclusions. The author concluded that the Russian Armed Forces experience a series of value clashes, stemming from external political influence, the contradictions between the values of elites and of the common people, as well as the lack of terminology consistency within the Armed Forces themselves. These clashes threaten the success of information support within the Russian Armed Forces, putting their duty to protect the state and its people in jeopardy.

public relations, PR, information support, public relations, Armed Forces, axiology, value cohesion