Vol 3, No 6 (2015)

The article presents the results of the anatomical structure of the aerial part of Chondrilla juncea L. The study has found that the stem has a beam-type structure, pubescent with simple multicellular fuzz, which cells are filled with brown contents. We have noted the presence of leaf epidermis cells with thick walls. While studying the inflorescence we have determined the character of involucre leaflets pubescence and semiflorets with simple one cell fuzz with tapered pointed top and spread base, also involucre leaflets have often twisted pluricellular thin-walled simple fuzz with matching walls, and ovary pubescence with simple thin-walled multiple-row fuzz, pointed up and slightly deflected. Chyles presence is one of the diagnostic features of Chondrilla juncea L. herb.

NL International Enerwood Every company produces tea products like “Women’s health tea”, “Health kidneys tea”, “Health joints tea”, “Teatime for longevity”, “Vita- mine tea”, “Strong liver tea”, “Strong heart tea”, “Soothing tea”, “Clear lungs tea”. We focused on “Healthy kidneys tea” and “Teatime for longevity”. This article presents the results of morphological and anatomical and quality analysis of the tea components.

Sport nutrition is a relatively new but rather prospective product group of pharmacy organizations range. The article presents the results of the study for consumers’ preferences for this group of products. We conducted the study using the methods of questionnaire and interview. The data obtained can be used by pharmacy organizations for the range formations and advertisement.

The study focuses on the evaluation of the use of biologically active additives in pharmacies in Belgorod on the basis of pharmaco-economic analyzes. We have identified preferred groups in terms of economic profitabil ity.

Hemophilia A is a serious genetic disease, which may lead to disability of a patient even in early ages without a required therapy. The only one therapeutic approach is a replacement therapy with drugs of blood-coagulation factor VIII (FVIII). The modeling of coagulation drugs market volume will allow evaluation of the level of patients’ provision with a necessary therapy. Modeling of a “perfect” market of drugs and its comparison with the real one was the purpose of the study. During the modeling of market volume we have used the data about the number of hamophilia A patients on the basis of the federal registry, Russian and international morbidity indices, and the data of a real practice about average consumption of drugs of blood-coagulation factors and data about the drugs prescription according to the standards and protocols of assistance rendering. According to the standards of care delivery, average annual volume of FVIII drugs consumption amounted to 406 325 244 IU for children and 964 578 678 IU for adults, i.e. an average volume of a “perfect” market is equal to 1 370 903 922 IU for all patients. The market volume is 1.8 times bigger than a real volume of FVIII drugs which, according to the data of IMS marketing agency, amounted to 765 000 000 IU in 2013. The modeling conducted has shown that despite a relatively high patients’ coverage there is a potential for almost double growth.

The contemporary state of the plant drugs market requires a close attention of researches and herbal drugs producers. Constant change of correlation between the use of synthetic drugs and natural origin drugs, and the constant change of herbal drugs range determines the necessity of updating of our knowledge about what herbal medicinal products and of what producers are more required. Regular control of the herbal medicinal products market is possible to implement with different methods. They are the analysis of accounts and records about the pharmacy goods consumption, questioning of pharmacies customers, doctors of medical facilities etc. The analysis of the data obtained will allow enhancing the range of herbal drugs, implemented for the treatment of diseases of different organs and systems of patients at any age, and which have chronic form and at the rehabilitation treatment stage. Competent instruction of doctors and pharmacy customers by the pharmacist about the possibilities of herbal drugs implementation would allow significant improvement of medicinal support for the population.

Market transformations in economic system of the Russian Federation from 1991 conditioned the change of consumers drug support organization principles, and the market formation led to the business development in this field. Pharmaceutical market is a socially significant market, which leads to the necessity of active realization of competitive business environment development in the conditions of effective state regulation and support. The problem of creation and development of small businesses has a special value for the national economy. These businesses provide the production of significant, and in some cases dominating part of a gross domestic product in many developed countries. State policy of small business support in Russia has become an individual system direction of social and economical state policy. It is formed by the principle of favorable conditions creation for small business development, especially in the fields of activity which give maximum social and economical effect. The actions coordination of federal executive authorities, executive authorities of federal subjects of the Russian Federation and local governments, social organizations, and entrepreneurs associations was enhanced to create the conditions of effective development of small business, form a flexible system of its state support. Analysis of the measurements implemented in the Republic of North Ossetia - Alania,

Market changes in Russian economy have significantly influenced the pharmaceutical market and changed the working conditions of pharmaceutical organizations. Properly formed list of additional services allows enhancing the competitiveness of a pharmaceutical organization. Additional services, which are rendered in a pharmacy organization, can be provided to the population as well as to medical workers and pharmaceutists who work in other organizations. The development of additional services system for pharmaceutical organizations in the Republic of North Ossetia - Alania was the purpose of the study. Content-analysis showed that the significant interest o of pharmaceutical organizations is paid towards the additional service extension. Sociological survey of pharmacy customers, pharmaceutical and medical workers allowed making a conclusion about the fact that list of additional services, rendered by pharmacy organizations is limited and it is necessary to be extended in different directions: pharmaceutical, medical, and therapeutic. Thus basing on the systematization of services, rendered by the pharmacies, and study of demand in additional services we have developed a model of additional services package in pharmaceutical organizations.