Mosaic emotional-behavioral duplicator in adaptive management of business development in mobilization format

Constructive adaptation of innovative transformations in socio-economic processes in Russia, when implemented in a mobilization format, requires taking into account the influence of the entire spectrum of factors that form a real image of national business and its defining elements in various dimensions (technological, production, value, marketing and communication, behavioral, motivational, etc.). Amidst instability of market interactions in the field of massive information and manipulative pressure of the West, the problem of business growth should be considered in the context of its positive marketing and behavioral adaptation to the identity-determined competitiveness. The competitiveness of subjects is their ability to respond adequately to information impacts and various challenges.It is necessary to consider the problems of ensuring civilized business competitiveness within the framework of the motivational and value basis formed by the state and improved by society, which determines the "image" and status of a human-centered personality in achieving the growth of social well-being. The architecture of constructive innovative transformations in critically important and various industry segments of the mobilization economy involves the application of "duplicators" of different content settings and their cliched embodiment in marketing and communications. The author proposed to introduce the concept of "emotional-behavioral duplicator" of a business entity into scientific circulation. This "duplicator" determines the formats of the realized capabilities of market relations subjects in marketing mimicry to market challenges and signals of various information content. The author also suggests the concept of "information blanket", reflecting the properties and mosaic characteristics of the information elements, formed within the boundaries of material and virtual reality. The developed model of business competitiveness management in the conditions of the mobilization economy links the factors determining its growth with the quality of human capital, values in society and business, as well as with the behavioral reactions of participants in interactions to external and internal challenges.

mobilization economy, innovative transformations, consciousness manipulation, human-centered resource, marketing and behavioral adaptation, artificial intelligence, value patterns, emotional and behavioral duplicator, information "blanket", business competitiveness