Том 10, № 2 (2023)

Constructive adaptation of innovative transformations in socio-economic processes in Russia, when implemented in a mobilization format, requires taking into account the influence of the entire spectrum of factors that form a real image of national business and its defining elements in various dimensions (technological, production, value, marketing and communication, behavioral, motivational, etc.). Amidst instability of market interactions in the field of massive information and manipulative pressure of the West, the problem of business growth should be considered in the context of its positive marketing and behavioral adaptation to the identity-determined competitiveness. The competitiveness of subjects is their ability to respond adequately to information impacts and various challenges.It is necessary to consider the problems of ensuring civilized business competitiveness within the framework of the motivational and value basis formed by the state and improved by society, which determines the "image" and status of a human-centered personality in achieving the growth of social well-being. The architecture of constructive innovative transformations in critically important and various industry segments of the mobilization economy involves the application of "duplicators" of different content settings and their cliched embodiment in marketing and communications. The author proposed to introduce the concept of "emotional-behavioral duplicator" of a business entity into scientific circulation. This "duplicator" determines the formats of the realized capabilities of market relations subjects in marketing mimicry to market challenges and signals of various information content. The author also suggests the concept of "information blanket", reflecting the properties and mosaic characteristics of the information elements, formed within the boundaries of material and virtual reality. The developed model of business competitiveness management in the conditions of the mobilization economy links the factors determining its growth with the quality of human capital, values in society and business, as well as with the behavioral reactions of participants in interactions to external and internal challenges.

The scientific article discusses the prerequisites and reasons for the creation of groups of companies. The content of this category is analyzed. It is revealed that there is no such concept as "group of companies" in the Russian legal field; legal concepts close in meaning to this category are presented. The main signs for the unification of organizations are considered. The advantages, disadvantages and risks that should be taken into account when forming groups of companies are identified. Examples of groups of companies in different spheres of activity of the Russian economy are presented. They are as follows: design and construction of residential buildings, financial services and innovative digital technology and sale of electronics and household appliances. The causes of crises and the main problems of managing groups of companies in Russia are highlighted.

The article is devoted to the study of the features and specifics of working in a team in the direction of sales. The research purpose was to identify the labor productivity criteria in team-type activities. The author carried out an analysis of the role of human capital for teamwork in the context of a crisis of market development in the sales system. The main criteria for evaluating the effectiveness of the team's work are determined. A brief literature review devoted to the influence of human capital on the effectiveness of new entrepreneurial teams has been carried out. The author solves the following scientific problem. The quality of the team's work in the sales department affects not only the sellers' salary, but also the company's profit and the main goal achievement. It would seem that you need to hire highly qualified specialists, and they will do everything themselves. But in reality, you need to build an effective and efficient department, which is quite a difficult task. First of all, you need to decide what indicators are expected from the department and how to measure them. The results of the study can be applied in the development of a sales department strategy.

The main types of competencies necessary for managers in modern conditions are defined. The structure of the manager's competence matrix is analyzed. The advantages and disadvantages of methods for assessing the development level of the manager's competencies are revealed. The methods of competence development for inclusion in the manager's individual development plan are proposed. Approaches to assess the effectiveness of managing the development of manager's competencies have been developed. A management model for the development of managers' competencies has been developed.

The article considers the place and importance of regional projects in the strategic planning system of the Russian Federation. The interrelation of the target indicators of regional projects with national projects where the region participates is given. The distinctive features of project activity from current operations in government agencies are indicated. The variety and complexity of tasks and the presence of many participants in the implementation of a regional project requires specific approaches to personnel management. Project personnel should be understood as employees of organizations that partially or fully work to achieve the goals of the project. They can be considered as a project team. The factors affecting the efficiency of the project staff are considered. The necessity of project management methods in relation to personnel involved in the implementation of regional projects is substantiated.

The characteristics of the methods for company staff evaluation, taking into account the proposed methodology for management levels, are presented. The analysis of modern methods and tools of staff assessment is carried out. The main evaluation criteria in the personnel quality assessment are defined. The methodology of personnel assessment regarding the levels of management is proposed. This methodology will ensure an increase in the efficiency of personnel management and sustainable competitiveness in the future. To do this, it is necessary to build an objective personnel evaluation system and propose a program for continuous employee development. It is advisable to apply the modern methodology of personnel quality assessment in order to increase the efficiency of business processes.One of the main factors of the internal environment, which is controlled and formed by the company for socio-economic development and efficiency improvement, is the provision of qualified personnel, the formation of the composition, structure, level of professional dedication and professionalism of all participants in production activities. Personnel assessment determines the level of certain knowledge and characteristics of the employee necessary to solve tasks. The article is of scientific interest for academic staff, postgraduates and students, heads of companies and managers.

The article examines the problems of the relationship between professional self-determination and career development of young people in the framework of the transformation of the education system and the labor market. The author analyzes the main components of the staff partnership ecosystem on the example of a university and its impact on the process of career development of young people. Special attention is paid to the consideration of innovative forms and tools of the university within the framework of the Professionalism and Career Track. The results of the students' research regarding the assessment of the potential and actual level of their involvement and interest in the processes of functioning of the ecosystem of staff partnership and the implementation of career-oriented activities are presented.It is concluded that in order to form a competitive personality of a young specialist in the labor market, it is necessary to involve students directly in the processes of communication with representatives of the staff partnership ecosystem to a greater extent. To solve this problem, it is proposed to introduce student networking practice in the form of creating a student club for professional and career development.

The article considers the possibility of using organizational and activity games as a fundamental tool for implementing the university's digital transformation. As an empirical base, the materials of the Ugra State University were used. The concept of the external framework for the implementation of the university's digital transformation is formulated. The concepts includes: Industry 4.0, Big Data and artificial intelligence, University 4.0 and lifelong learning.The concept of University in a Mobile Phone is described. It is based on the need to develop the existing personal account of the university into a digital platform. Thus, it is necessary to design and develop four basic components: user profiles, a unified identification system, user data storage (structured and unstructured data) and API (application programming interface). The complexity of the design largely depends on the current and projected model of the university (University 1.0, University 2.0, University 3.0 and University 4.0). It is proposed to form a strategic project for the digital transformation of the university, which includes two project portfolios: digital development and digital IT school. This approach should make it possible to obtain a synergistic effect from these projects and achieve the emergent properties of the university's digital ecosystem. Finally, a management system for the digital transformation of the university is proposed.

The article is devoted to the question of the feasibility of implementing an environmental management system in an educational institution. Environmental management as an integrated approach in the company's work has been chosen as the object of research. Environmental management is aimed at the rational use of natural resources and minimizing environmental damage from the company's activities. International environmental standards have become the subject of research. There is an application for an environmental management system in every organization, regardless of its direction. This is due to the fact that everywhere there are areas that require optimization to reduce the negative impact on the environment. The sphere of environmental protection of the educational institution is inextricably linked with the system of preserving the life and health of employees and students. The author comes to the conclusion that continuous improvement and compliance with the principles of environmental management is an integral part of the overall management system of the company.

The article deals with the problems of studying the corporate culture, such as the application of facilitation and storytelling tools in corporate anthropology to ensure the sustainable development. To develop measures in the field of ensuring the company's sustainable development, it is important to take into account not only its industry characteristics, but also its history, traditions, accepted norms and rules of interaction between various departments. Without understanding the history of the company and the specific features of its corporate culture, it is difficult to design comprehensive changes and long-term strategies aimed at ensuring the viability and sustainable development in the long term. At the same time, several stakeholders interact within the same organization. They are as follows: owners, management, employees and customers. Therefore, it is important to understand the points of intersection of their interests and values. The authors propose a methodology based on the practice of conducting a retrospective and collecting stories, which allows for an in-depth analysis of the company's cultural code and its impact on the interaction of various stakeholders. An educational organization has been selected as the object of testing. The technology of applying facilitation and storytelling tools for the study of the company's cultural code has been developed and tested. The authors describe a technology that allows combining the classical retrospective with the collection of anthropological stories in order to further describe the company cultural code.The advantages and features of this technology are analyzed.FUNDING.The research was carried out at the expense of the grant of the Russian Science Foundation No. 22-78-10002, https://rscf.ru/project/22-78-10002.