Business models of wholesale food markets in the context of national food security strategies

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详细

Based on the system and process approaches, the results of the formalization of business models' basic variants that reflect the strategic priorities of the management system of wholesale food markets in the context of national food security strategies are presented. The Osterwalder framework was chosen as the basis of the analysis. This allows assessing the adaptive abilities of business models of wholesale and food markets and highlighting model-forming effects. Nine blocks of the model have been formalized. They are combined into four business areas: customers, offer (product or service), necessary infrastructure and financial viability. The authors proposed a new block "key processes" as the main element reflecting the relationship of the company with its internal structure, processes and systems. The change of business models in different countries is partly explained by the achievement of the initially set strategic goal and the transformation of wholesale food markets in the course of their evolution into multitasking platforms for comprehensive business development.

作者简介

Liliya Matraeva

MIREA - Russian Technological University

Email: Lilia.matraeva@gmail.com

Ekaterina Vasyutina

MIREA - Russian Technological University

Email: esvas@mail.ru

Aleksandr Maloletko

Russian University of Cooperation

Email: shadow.economy@gmail.com

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