Business models of wholesale food markets in the context of national food security strategies
- Authors: Matraeva L.V.1, Vasyutina E.S.1, Maloletko A.N.2
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Affiliations:
- MIREA - Russian Technological University
- Russian University of Cooperation
- Issue: Vol 10, No 1 (2023)
- Pages: 93-108
- Section: Articles
- URL: https://journals.eco-vector.com/2499-9431/article/view/607985
- DOI: https://doi.org/10.18334/ppib.10.1.116992
- ID: 607985
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Abstract
Based on the system and process approaches, the results of the formalization of business models' basic variants that reflect the strategic priorities of the management system of wholesale food markets in the context of national food security strategies are presented. The Osterwalder framework was chosen as the basis of the analysis. This allows assessing the adaptive abilities of business models of wholesale and food markets and highlighting model-forming effects. Nine blocks of the model have been formalized. They are combined into four business areas: customers, offer (product or service), necessary infrastructure and financial viability. The authors proposed a new block "key processes" as the main element reflecting the relationship of the company with its internal structure, processes and systems. The change of business models in different countries is partly explained by the achievement of the initially set strategic goal and the transformation of wholesale food markets in the course of their evolution into multitasking platforms for comprehensive business development.
About the authors
Liliya Valerievna Matraeva
MIREA - Russian Technological University
Email: Lilia.matraeva@gmail.com
Ekaterina Sergeevna Vasyutina
MIREA - Russian Technological University
Email: esvas@mail.ru
Aleksandr Nikolaevich Maloletko
Russian University of Cooperation
Email: shadow.economy@gmail.com
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