LEGAL ESSENCE OF A SPONSORSHIP AGREEMENT


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Abstract

This publication applies to the legal institution of sponsorship. Sponsorship is one of the very popular marketing techniques. In the text it is described the genesis of this phenomenon, the etymology of the name, the essence of this phenomenon. The advantages and disadvantages of sponsoring are presented as well.

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About the authors

Rafał Adamus

University of Opole, Poland

Email: adamus_rafal@wp.pl
Doctor of Science, professor. Department of Economic, Commercial and Bankruptcy Law at the Faculty of Law and Administration

References

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