Assessment of investment activity in tourism and recreation in the region

The purpose of the research. The aim of the study was to develop a comprehensive model for assessing investment activity in tourism and recreation in the region. Based on the conducted research, the following factors determining investment activity in tourism and recreation were identified: the activity of investment processes; entrepreneurial activity; investment climate of the region; demographic processes; the degree of development of the institutional, administrative and legal system; personal and property security of the population; the level of development of the transport infrastructure of the region; competitiveness of the region; quality of municipal infrastructure. The evaluation model was tested on the basis of an analysis of investment activity in the tourism and recreation sector of the Krasnodar region. Results: Based on a comparative analysis with the regions of comparison (the Republic of Crimea, Stavropol region, Rostov region), the following conclusions were made: The directions of increasing the investment activity of the Krasnodar region in the field of tourism and recreation are: improving personal and property security of the population; development of communal infrastructure; development of transport infrastructure. The Krasnodar region faces the task of activating investment processes with the help of an integrated investment mechanism, including measures to maintain and develop the identified factors.