Provision of premium services as a marketing tool for promoting independent accounting firms: features and prospects of use
- Authors: Denisov I.A.1
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Affiliations:
- Plekhanov Russian University of Economics
- Issue: Vol 19, No 5 (2023)
- Pages: 160-165
- Section: Management
- URL: https://journals.eco-vector.com/2541-8025/article/view/626992
- EDN: https://elibrary.ru/BJJAPB
- ID: 626992
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Abstract
This article gives a definition and discusses the main distinguishing features of premium accounting services. The improvement of the quality of services provided and the high-tech process of this provision is considered a marketing tool for the promotion of companies in the field of accounting services. Based on empirical material, which in this article is a detailed analysis of the activities of a commercial organization to provide accounting services of the relevant segment, as well as competitive analysis of leading companies in this market, several characteristic features are identified, both in the organization of the company and in the actual services provided, different from those in the companies of the middle segment and affecting the promotion of the company. The market of accounting services is so competitive that it dictates the need to provide services to the premium segment and the introduction of its software product.
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About the authors
Ivan A. Denisov
Plekhanov Russian University of Economics
Author for correspondence.
Email: denisovivan7@yandex.ru
SPIN-code: 6413-3430
Scopus Author ID: 1214910
postgraduate student
Russian Federation, MoscowReferences
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