Analysis of the Russian Social Media Market in the Context of Import Substitution
- Autores: Ten Y.P.1, Ten E.A.1
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Afiliações:
- Financial University under the Government of the Russian Federation
- Edição: Volume 21, Nº 1 (2025)
- Páginas: 224-230
- Seção: Regional and Sectoral Economics
- URL: https://journals.eco-vector.com/2541-8025/article/view/678511
- EDN: https://elibrary.ru/CHQIRQ
- ID: 678511
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Resumo
The relevance of the study is due to the need to understand the importance and role of social media in the lives of modern Russians in connection with the need to find the most effective digital platforms for communication, due to either the prohibition of a number of social media to operate in the Russian Federation or the restriction of access to them. The purpose of the study is to analyze the Russian social media market in the context of import substitution. Research objectives are to clarify the concepts of «social media» and «social networks»; to identify the features of the Russian social media market; to analyze forecasts for the development of the domestic social media market. Research methods consists of review of scientific literature, analysis of statistical information and research results of consulting agencies. The results are the correlation between the concepts of «social media» and «social networks» is clarified; a brief overview of the global social media market is carried out; the key trends of a contemporary social media market are revealed; an analysis of forecasts is given.
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Sobre autores
Yulia Ten
Financial University under the Government of the Russian Federation
Autor responsável pela correspondência
Email: YPTen@fa.ru
ORCID ID: 0000-0003-2387-6243
Código SPIN: 3745-3928
Dr. Sci. (Philos.), Associate Professor, Professor of the Department of Marketing, Senior Researcher at the Institute of Management Research and Consulting
Rússia, MoscowEkaterina Ten
Financial University under the Government of the Russian Federation
Email: 225337@edu.fa.ru
ORCID ID: 0000-0001-6880-912X
Código SPIN: 1550-0093
Intern Researcher at the Institute of Management Studies and Consulting
Rússia, MoscowBibliografia
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